Is Rattan Lantern profitable to sell on Amazon United States?

Flapen scores Rattan Lantern 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $32K a year across 37 tracked products. Amazon counts 14 of the 19 products launched in the last year as successful launches. Search demand grew +65.4% in the last 90 days.

How competitive is the Rattan Lantern niche on Amazon United States?

27 brands and 41 sellers compete in Rattan Lantern on Amazon United States. The top 5 Rattan Lantern products take 41% of clicks, and the top 5 brands take 52%.

What do buyers complain about in Rattan Lantern?

Rattan Lantern buyers on Amazon United States complain most about Size-Overall, Brightness/Shine/Glow, and Durability. Returns run at 4.6% of orders.

What does it cost to enter the Rattan Lantern niche?

Rattan Lantern sells for $33.70 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.32 to $83.15. The average product has 173 reviews, the count a new listing must catch up to.

Rattan Lantern

Maybe

Products sell for $33.70 on average, inside the sweet spot. But shoppers spend only $32K a year here, so Rattan Lantern is a Maybe.

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $32K/yr125K searches / yr
90-day growth: +65.4%search demand this quarter
Competition: 41%top-5 click share · 27 brands · 41 sellers

Flapen Score

Rattan Lantern against its category

The dotted line is the Tools & Home Improvement average. Past it, Rattan Lantern is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Rattan Lantern market on Amazon at a glance

Shoppers on Amazon United States searched for Rattan Lantern 125K times last year and spent an estimated $32K. The top 5 brands take 52% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months: 125K
Growth, 90 days vs prior 90: +65.4%
Conversion, latest week: 0.8%
Market size, estimated: $32Ka year
Top search term: rattan solar lanterns outdoor14K searches a year

02 · Price

A sale here is worth $33.70.

Listings sell for $33.70 on average, from $12.32 to $83.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.70 that is $0 to $3K a year per listing.

Average price: $33.70inside the $15 to $100 sweet spot
Price range: $12.32–$83.15
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #374 within Lanterns. It carries 173 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 97%
Out of stock, average day: 13.8%
Average rank: #374in Lanterns
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 173per listing
Listings tracked: 37

04 · Newcomers

Amazon counts 14 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 19
Successful launches: 14Amazon's first-year sales bar
Average brand age: 28 months

Products