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56

rattan lantern

Worth a look

Shows a sweet-spot price point ($33.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 77Conversion 10Competition 74Returns 30Price range 92Avg price 95Brand share 83Review moat 91Quality gap 63

Avg price

Incredible$33.70

avg listing price — sweet spot $15–$100

Price range

Great$12.32–$83.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great173

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Growth

Great+65.4%

90-day search growth — must beat 0% to launch

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 125K searches

According to Flapen's Amazon United States niche tracking, rattan lantern is a $32K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

rattan lantern market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$42K–$51K
units × avg price
Conversion rate
0.8%
Avg BSR
#374
Page quality
0%
Prime
97%
Sponsored
97%
Out of stock
13.8%
Avg brand age
28 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

41

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

41%

Top 20: 80%

Open market

44%

  • KIBAGA22%
  • Livinlarge10%
  • KagoLing9%
  • ALL FORTUNE6%
  • NUPTIO5%
  • BUARO8AGA4%

Demand

Weekly Amazon search volume, last 14 weeks — +65.4% search growth over the last 90 days.
5K4KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top rattan lantern search terms

  • rattan solar lanterns outdoor14K/yr
  • rattan lantern21K/yr
  • rattan outdoor lantern10K/yr
  • boho lanterns15K/yr
  • wicker lantern9K/yr
  • wicker lanterns outdoor8K/yr
  • boho lantern10K/yr
  • rattan lanterns7K/yr
  • rattan lanterns outdoor7K/yr
  • wicker lanterns7K/yr
All search terms

Top rattan lantern products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rattan lantern

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“The brightness is decent”

Quality-Overall14%

“Good Quality”

Design-Overall8%

“Cute design”

Value For Money5%

“Worth it”

Size-Overall4%

“they fit right in”

Advertised Vs Actual Product3%

“Exactly what I needed”

Color3%

“They definitely added a lot of color to our daughter's graduation party”

Assembly/Installation3%

“easy to install”

Suitable For Indoor3%

“The quality is better than I expected, and they look perfect both indoors and outdoors”

Material Quality3%

“Good quality material”

What buyers complain about

Size-Overall12%

“Inaccurate sizing”

Brightness/Shine/Glow10%

“however I wish the lighting was a tad more bright”

Durability9%

“Doesn't last”

Functionality-Overall8%

“not functional”

Value For Money7%

“The price was a little high”

Quality-Overall7%

“Bad quality”

Charging3%

“These will not charge and stay lit”

Advertised Vs Actual Product2%

“Not like photo”

Color2%

“Disappointed in the color”

Ease Of Use2%

“I struggled trying to get the little one out”

Top return reasons

Size-Overall40%
Color8%
Advertised Vs Actual Product7%
Bulb Flicker/Dimming/Color6%
Brightness/Shine/Glow6%
Defective Material/Parts6%
Functionality-Overall5%
Quality-Overall5%
Material Quality4%
Value For Money3%

Common questions

Is rattan lantern profitable to sell on Amazon United States?
The niche generates $32K/yr across 37 tracked products. 14 of 19 products launched in the last 360 days are still selling. 90-day search growth is +65.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the rattan lantern niche?
27 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in rattan lantern?
Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Durability. The return rate is 4.6%.
What does it cost to enter the rattan lantern niche?
Listings span $12.32–$83.15; the average listing price is $33.70 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.