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Rainsoft Water Filters

Fail

The top 5 products take 100% of clicks, so Rainsoft Water Filters is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$51K/yr25K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Rainsoft Water Filters against its category

The dotted line is the Tools & Home Improvement average. Past it, Rainsoft Water Filters is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainsoft Water Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Rainsoft Water Filters 25K times last year and spent an estimated $51K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
3.6%
Market size, estimated
$51Ka year
Top search term
rainsoft water filters8K searches a year

02 · Price

A sale here is worth $57.01.

Listings sell for $57.01 on average, from $34.14 to $94.29. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $57.01 that is $0 to $6K a year per listing.

Average price
$57.01inside the $15 to $100 sweet spot
Price range
$34.14–$94.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,508 within Water Filtration & Softeners. It carries 30 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#1,508in Water Filtration & Softeners
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
30per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Rainsoft Water Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$8K$15K$23K$31K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • WUHUFILTRA58%
  • FILSADAE23%
  • IPW Industries Inc16%
  • CFS3%
  • Open — no brand owns it (0%)

Search terms

Top Rainsoft Water Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainsoft water filters8K/yr
  • rainsoft ultrefiner ii replacement filters5K/yr
  • ultrefiner ii replacement filters rainsoft6K/yr
  • rainsoft reverse osmosis filters4K/yr
  • rainsoft2K/yr

Reviews and returns

What reviews say buyers love and hate about Rainsoft Water Filters

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Filtration”
3.5%of orders come back
“perfect replacement for rain soft filters which are hard to find”
A buyer, on “Filtration”39% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Rainsoft Water Filters questions

Answered from the same tracked data.