Is Rainbow Knife profitable to sell on Amazon United States?

Flapen scores Rainbow Knife 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $29K a year across 84 tracked products. Amazon counts 1 of the 12 products launched in the last year as successful launches. Search demand grew +10.4% in the last 90 days.

How competitive is the Rainbow Knife niche on Amazon United States?

37 brands and 85 sellers compete in Rainbow Knife on Amazon United States. The top 5 Rainbow Knife products take 25% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Rainbow Knife?

Rainbow Knife buyers on Amazon United States complain most about Size-Overall, Durability, and Sharpness. Returns run at 0.9% of orders.

When does demand for Rainbow Knife peak?

Search demand for Rainbow Knife on Amazon United States peaks in Dec, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Rainbow Knife niche?

Rainbow Knife sells for $19.95 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.85 to $171.45. The average product has 1,966 reviews, the count a new listing must catch up to.

Rainbow Knife

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $29K a year here, so Rainbow Knife is a Maybe.

Flapen Score: 53
53 / 100Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size: $29K/yr93K searches / yr
90-day growth: +10.4%search demand this quarter
Competition: 25%top-5 click share · 37 brands · 85 sellers

Flapen Score

Rainbow Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Rainbow Knife is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Rainbow Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Knife 93K times last year and spent an estimated $29K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months: 93K
Growth, 90 days vs prior 90: +10.4%
Conversion, latest week: 1.6%
Market size, estimated: $29Ka year
Peak month: December1.7× the quietest month
Top search term: rainbow knife20K searches a year

02 · Price

A sale here is worth $19.95.

Listings sell for $19.95 on average, from $5.85 to $171.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.95 that is $0 to $2K a year per listing.

Average price: $19.95inside the $15 to $100 sweet spot
Price range: $5.85–$171.45
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #707 within Knives, Parts & Accessories. It carries 1,966 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 58%
Prime listings: 94%
Out of stock, average day: 5.7%
Average rank: #707in Knives, Parts & Accessories
Average rating: 4.49 starsAmazon United States average 4.42 stars
Average reviews: 1,966per listing
Listings tracked: 84

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 12
Successful launches: 1Amazon's first-year sales bar
Average brand age: 56 months

Products