rainbow christmas lights
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.77avg listing price — sweet spot $15–$100
Price range
Great$9.81–$66.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,601.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 116K searches
According to Flapen's Amazon United States niche tracking, rainbow christmas lights is a $28K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
rainbow christmas lights market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $143K–$190K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #495
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 16.6%
- Avg brand age
- 46 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
40
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
33%
- Brightech24%
- Dazzle Bright12%
- TW SHINE9%
- Formosa Lights8%
- Brightown8%
- SUNTHIN6%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -19.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 42.5×
Top rainbow christmas lights search terms
- incandescent string lights outdoor9K/yr
- outdoor incandescent string lights4K/yr
- incandescent colored christmas lights7K/yr
- incandescent christmas lights multicolor29K/yr
- retro incandescent christmas lights4K/yr
- incandescent multicolor christmas lights4K/yr
- vintage incandescent christmas lights4K/yr
- led incandescent christmas lights7K/yr
- christmas lights incandescent warm4K/yr
- outdoor incandescent christmas lights5K/yr
Top rainbow christmas lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brightech Ambience Pro Incandescent Outdoor String Lights - Commercial Grade Waterproof Patio Lights with 48 Ft Dimmable Edison Bulbs Porch String Lights for Patio Backyard - 15 Bulbs 11W
Brightech$41.054.7★9,733 rev
Dazzle Bright Multi-Colored Christmas Mini String Lights 20FT 100 Count Incandescent Waterproof Fairy Lights Plug in Connectable Christmas Decorations for Indoor Outdoor Home Party Garden Yard
Dazzle Bright$11.204.5★3,133 rev
Formosa 26ft Clear Incandescent Christmas String Lights Indoor G40 Shatterproof Bulbs 25 Retro Globe Edison Bulbs Indoor Hanging Lights for Bedroom & Living Room Decor
Formosa Lights$14.584.4★40 rev
TW SHINE Warm White Christmas Lights Outdoor 20FT 100 Count Incandescent Christmas Light Indoor Waterproof Christmas Tree String Lights for Xmas Decorations
TW SHINE$11.364.5★5,260 rev
Brightown Outdoor String Lights 30FT Patio Lights with 25 Edison Glass Bulb
Brightown$19.814.5★6,026 rev
Newest
by launch dateFormosa 26ft Clear Incandescent Christmas String Lights Indoor G40 Shatterproof Bulbs 25 Retro Globe Edison Bulbs Indoor Hanging Lights for Bedroom & Living Room Decor
Formosa Lights$14.5840 rev
50Ft ST40 Outdoor Edison String Lights Vintage Patio Lights for Outside with 25 7W Incandescent Bulbs Waterproof Hanging Gazebo Lights for Backyard Balcony Porch Deck Bistro Decor E17/C9 Screw Base
Kivonfa$38.123 rev
GPATIO Outdoor String Lights 100FT G40 Bulbs Shatterproof Patio Lights Waterproof Dimmable Hanging Outdoor Lights Connectable LED Outside Lights for Backyard Yard Gazebo Porch Party
GPATIO$31.141,738 rev
GPATIO Outdoor String Lights 100FT ST38 Bulbs Shatterproof Patio Lights Waterproof Dimmable Outside Hanging Light Connectable LED Outdoor Lights for Backyard Porch Party Garden Home Decor
GPATIO$32.961,568 rev
CHYSUPER C7 Christmas Lights 25FT Multicolor Incandescent Green Wire
CHYSUPER$18.1032 rev
Trending
90-day click momentum50Ft ST40 Outdoor Edison String Lights Vintage Patio Lights for Outside with 25 7W Incandescent Bulbs Waterproof Hanging Gazebo Lights for Backyard Balcony Porch Deck Bistro Decor E17/C9 Screw Base
Kivonfa$38.125.0★
10Ft ST40 Outdoor String Lights with 11 Incandescent Bulbs E17 Scoket Base Waterproof Patio String Lights Hanging Vintage Edison Lights Outdoor for Backyard Garden Porch Party Wedding Decor Brown
GOOTHY$16.184.6★
GPATIO Outdoor String Lights 100FT ST38 Bulbs Shatterproof Patio Lights Waterproof Dimmable Outside Hanging Light Connectable LED Outdoor Lights for Backyard Porch Party Garden Home Decor
GPATIO$32.964.7★
GPATIO Outdoor String Lights 100FT G40 Bulbs Shatterproof Patio Lights Waterproof Dimmable Hanging Outdoor Lights Connectable LED Outside Lights for Backyard Yard Gazebo Porch Party
GPATIO$31.144.7★
Formosa 26ft Clear Incandescent Christmas String Lights Indoor G40 Shatterproof Bulbs 25 Retro Globe Edison Bulbs Indoor Hanging Lights for Bedroom & Living Room Decor
Formosa Lights$14.584.4★
What buyers say about rainbow christmas lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright lights”
“Great quality...perfect addition to my patio”
“As advertised”
“reasonably priced”
“Vibrant colors”
“Durable”
“looks super classy”
“These are a perfect fit”
“Easy”
“Works well”
What buyers complain about
“Quality control could be better”
“Died after 2 days”
“half of the lights went out on both of them after a few months”
“I dont like the dim lighting”
“4 bulbs didnt work”
“the wires are much smaller”
“can break easily”
“Burns out quickly”
“Not as shown in photo”
“Additionally, one socket does not work”
Top return reasons
Common questions
- Is rainbow christmas lights profitable to sell on Amazon United States?
- The niche generates $28K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the rainbow christmas lights niche?
- 20 brands and 40 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in rainbow christmas lights?
- Top complaints mined from reviews: Quality-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 3.9%.
- When does demand for rainbow christmas lights peak?
- Demand peaks in Nov–Dec; the busiest month runs 42.5× the quietest.
- What does it cost to enter the rainbow christmas lights niche?
- Listings span $9.81–$66.48; the average listing price is $23.77 (sweet spot $15–$100). The average incumbent carries 2,601 reviews — the moat a new listing must climb.