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Radiant Barrier

Maybe

The top 5 brands take only 52% of clicks. But prices span $11.15–$378.94, mostly outside the sweet spot, so Radiant Barrier is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$283K/yr109K searches / yr
90-day growth
+46.2%search demand this quarter
Competition
43%top-5 click share · 24 brands · 59 sellers

Flapen Score

Radiant Barrier against its category

The dotted line is the Tools & Home Improvement average. Past it, Radiant Barrier is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radiant Barrier market on Amazon at a glance

Shoppers on Amazon United States searched for Radiant Barrier 109K times last year and spent an estimated $283K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+46.2%
Conversion, latest week
2.6%
Market size, estimated
$283Ka year
Peak month
July4.8× the quietest month
Top search term
radiant barrier47K searches a year

02 · Price

A sale here is worth $98.67.

Listings sell for $98.67 on average, from $11.15 to $378.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $98.67 that is $0 to $10K a year per listing.

Average price
$98.67inside the $15 to $100 sweet spot
Price range
$11.15–$378.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #219 within Weatherproofing. It carries 800 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
69%
Out of stock, average day
0.8%
Average rank
#219in Weatherproofing
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
800per listing
Listings tracked
42

04 · Newcomers

Amazon counts 6 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
46 months

Products

Top Radiant Barrier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

59

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

43%

Top 20: 80%

Open market

42%

  • AES14%
  • RadiantGUARD14%
  • ZXQDRE9%
  • VEVOR8%
  • FONUNO7%
  • INSULATION MARKETPLACE6%

Demand

Radiant Barrier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Radiant Barrier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radiant barrier47K/yr
  • radiant barrier insulation roll16K/yr
  • double bubble insulation18K/yr
  • insulated bubble wrap7K/yr
  • thermal bubble wrap7K/yr
  • window foil4K/yr
  • double bubble foil insulation roll3K/yr
  • shipping insulation4K/yr
  • double bubble insulation roll4K/yr

Reviews and returns

What reviews say buyers love and hate about Radiant Barrier

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Thickness”
2.5%of orders come back
“Very thick material, unexpectedly”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Radiant Barrier questions

Answered from the same tracked data.