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Radiance Candle Collection

Fail

Shoppers spend only $19K a year here, so Radiance Candle Collection is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$19K/yr26K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
53%top-5 click share · 14 brands · 26 sellers

Flapen Score

Radiance Candle Collection against its category

The dotted line is the Tools & Home Improvement average. Past it, Radiance Candle Collection is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radiance Candle Collection market on Amazon at a glance

Shoppers on Amazon United States searched for Radiance Candle Collection 26K times last year and spent an estimated $19K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
3.2%
Market size, estimated
$19Ka year
Peak month
November3.3× the quietest month
Top search term
fake tall candles9K searches a year

02 · Price

A sale here is worth $22.71.

Listings sell for $22.71 on average, from $6.83 to $69.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $22.71 that is $2K to $6K a year per listing.

Average price
$22.71inside the $15 to $100 sweet spot
Price range
$6.83–$69.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Novelty Lighting. It carries 5,376 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#193in Novelty Lighting
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,376per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Radiance Candle Collection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

26

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

11%

  • GenSwin38%
  • Homemory21%
  • Treela14%
  • YOROXRG7%
  • Vinkor6%
  • idyl light3%
  • Open — no brand owns it (8 brands, 11%)

Demand

Radiance Candle Collection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Radiance Candle Collection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake tall candles9K/yr
  • genswin flameless ivory taper candles flickering with 10-key remote battery operated led warm 3d wick light window candles real wax pack of 6 christmas home wedding decor(0.78 x 9.64 inch)2K/yr
  • genswin flameless candles9K/yr
  • 10 inch flameless candles3K/yr
  • 12 inch flameless candles3K/yr
  • genswin flameless flickering taper candles194/yr

Reviews and returns

What reviews say buyers love and hate about Radiance Candle Collection

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Size-Overall”
8.1%of orders come back
“these are small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Radiance Candle Collection questions

Answered from the same tracked data.