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R20 Led Bulb

Maybe

Products sell for $18.35 on average, inside the sweet spot. But demand is soft, at -10.8% this quarter, so R20 Led Bulb is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$127K/yr88K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
42%top-5 click share · 15 brands · 62 sellers

Flapen Score

R20 Led Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, R20 Led Bulb is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The R20 Led Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for R20 Led Bulb 88K times last year and spent an estimated $127K. The top 5 brands take 72% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
7.8%
Market size, estimated
$127Ka year
Peak month
November1.5× the quietest month
Top search term
r20 led bulb27K searches a year

02 · Price

A sale here is worth $18.35.

Listings sell for $18.35 on average, from $7.44 to $29.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.35 that is $2K to $5K a year per listing.

Average price
$18.35inside the $15 to $100 sweet spot
Price range
$7.44–$29.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,303 within Light Bulbs. It carries 759 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#1,303in Light Bulbs
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
759per listing
Listings tracked
36

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top R20 Led Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

62

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

23%

  • Sunco Lighting28%
  • LUNO18%
  • E ENERGETIC LIGHTING10%
  • helloify9%
  • Feit Electric6%
  • Bioluz LED5%

Demand

R20 Led Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top R20 Led Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • r20 led bulb27K/yr
  • br20 led bulb18K/yr
  • r20 bulb8K/yr
  • br20 led light bulbs5K/yr
  • small flood light bulbs3K/yr
  • br204K/yr
  • small recessed light bulbs4K/yr
  • r203K/yr
  • mini flood light bulb4K/yr
  • r20 light bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about R20 Led Bulb

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Bulb Flicker/Dimming/Color”
3.5%of orders come back
“Bulbs flickering”
A buyer, on “Bulb Flicker/Dimming/Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common R20 Led Bulb questions

Answered from the same tracked data.