r20 led bulb
Worth a lookShows a sweet-spot price point ($18.35 avg), but soft demand (-10.8% this quarter) keeps it on the watch list.
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good758.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.44–$29.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$127K$127K/yr · 88K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, r20 led bulb is a $127K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
r20 led bulb market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $110K–$147K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #1,303
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 7.0%
- Avg brand age
- 62 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
62
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
23%
- Sunco Lighting28%
- LUNO18%
- E ENERGETIC LIGHTING10%
- helloify9%
- Feit Electric6%
- Bioluz LED5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top r20 led bulb search terms
- r20 led bulb27K/yr
- br20 led bulb18K/yr
- r20 bulb8K/yr
- br20 led light bulbs5K/yr
- small flood light bulbs3K/yr
- br204K/yr
- small recessed light bulbs4K/yr
- r203K/yr
- mini flood light bulb4K/yr
- r20 light bulb4K/yr
Top r20 led bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LUNO R20 Dimmable LED Bulb 6.5W (45W Equivalent) 455 Lumens 2700K (Soft White) Medium Base (E26) UL Listed (4-Pack)
LUNO$11.084.5★1,005 rev
helloify Dimmable R20/BR20 LED Flood Light Bulb 7W 50W Equivalent 5000K Daylight White 600lm Each Energy Saving Lamp for Office/Home E26 Screw Base 6 Count (Pack of 1)
helloify$12.464.5★320 rev
Sunco 10 Pack BR20 LED Flood Light Bulb E26 7W=50W 3000K Warm White
Sunco Lighting$25.464.5★1,880 rev
Sunco BR20 LED Flood Light Bulb E26 7W=50W 2700K Soft White 4 Pack
Sunco Lighting$14.564.5★1,277 rev
Sunco 10 Pack BR20 LED Flood Light Bulb E26 7W=50W 5000K Daylight
Sunco Lighting$25.484.5★1,880 rev
Newest
by launch date
LUXRITE BR20 LED Light Bulb 7W (50 Watt Equivalent) 5CCT 2700K 3000K 3500K 4000K 5000K CRI 90 Dimmable 550 Lumens LED Flood Light Bulb UL Listed E26 Medium Base (4 Pack)
LUXRITE$19.4959 rev
FTL R20 Color Changing Light Bulb with Remote Control BR20 LED Bulb Dimmable RGB Colored Light Bulbs 7W=60W 30 Colors 2700K-6000K Timer Color Flood Light Bulbs for Recessed Can Lighting 6-Pack
FTL$26.8655 rev
Energetic BR20 LED Bulb R20 Dimmable 2700K Soft White 45W Equivalent to 6.5W Recessed Can Light Bulbs Kitchen Ceiling Lights E26 500 Lumen LED Flood Light Bulbs Indoor UL Listed (Pack of 10)
E ENERGETIC LIGHTING$23.92293 rev
LUNO R20 Dimmable LED Bulb Color Selectable 7W (50W Equivalent) 500 Lumens 2700K 3000K 3500K 4000K 5000K 5CCT UL Listed (4-Pack)
LUNO$10.87165 rev
Energetic BR20 LED Bulb R20 Dimmable 5000K Daylight 45W Equivalent to 6.5W Recessed Can Light Bulbs Kitchen Ceiling Lights E26 500 Lumen LED Flood Light Bulbs Indoor UL Listed (Pack of 10)
E ENERGETIC LIGHTING$24.64293 rev
Trending
90-day click momentumhelloify Dimmable R20/BR20 LED Flood Light Bulb 7W 50W Equivalent 5000K Daylight White 600lm Each Energy Saving Lamp for Office/Home E26 Screw Base 6 Count (Pack of 1)
helloify$12.464.5★
Energetic BR20 LED Bulb R20 Dimmable 2700K Soft White 45W Equivalent to 6.5W Recessed Can Light Bulbs Kitchen Ceiling Lights E26 500 Lumen LED Flood Light Bulbs Indoor UL Listed (Pack of 10)
E ENERGETIC LIGHTING$23.924.5★
Feit Electric R20 LED Light Bulb 45W Eq 5CCT 6Way 2 Pack
Feit Electric$12.804.4★
GE Relax LED R20 Floodlight Bulb Soft White 45W Replacement 1 Pack
GE$7.444.3★
Energetic BR20 LED Bulb R20 Dimmable 5000K Daylight 45W Equivalent to 6.5W Recessed Can Light Bulbs Kitchen Ceiling Lights E26 500 Lumen LED Flood Light Bulbs Indoor UL Listed (Pack of 10)
E ENERGETIC LIGHTING$24.644.5★
What buyers say about r20 led bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Very bright and beautiful”
“Great fit”
“Saves money”
“the build quality is great”
“Does the job”
“Great dimmer bulbs”
“is energy efficient”
“Colorful fun”
“Delivered quickly, installed easily...just right”
“Durable”
What buyers complain about
“Bulbs flickering”
“About 6 months went by, and one by one, they started failing”
“Don't trust diseptive descriptions”
“not matching the color of the other bulbs”
“Be careful of their size”
“The new bulbs may be just a tad weaker in brightness”
“cheaper quality items”
“Because one of the new bulbs didn't work”
“Not worth it”
“The installation wasn't easy”
Top return reasons
Common questions
- Is r20 led bulb profitable to sell on Amazon United States?
- The niche generates $127K/yr across 36 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the r20 led bulb niche?
- 15 brands and 62 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in r20 led bulb?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Advertised Vs Actual Product. The return rate is 3.5%.
- When does demand for r20 led bulb peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the r20 led bulb niche?
- Listings span $7.44–$29.56; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.