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Puzzle Light

Fail

Demand is soft, at -40.3% this quarter, so Puzzle Light is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$190K/yr163K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
47%top-5 click share · 23 brands · 39 sellers

Flapen Score

Puzzle Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Puzzle Light is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Light market on Amazon at a glance

Shoppers on Amazon United States searched for Puzzle Light 163K times last year and spent an estimated $190K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
4.6%
Market size, estimated
$190Ka year
Peak month
January3.7× the quietest month
Top search term
puzzle light82K searches a year

02 · Price

A sale here is worth $25.31.

Listings sell for $25.31 on average, from $9.99 to $62.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $25.31 that is $3K to $6K a year per listing.

Average price
$25.31inside the $15 to $100 sweet spot
Price range
$9.99–$62.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #173 within Lamps & Shades. It carries 3,473 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#173in Lamps & Shades
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,473per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Puzzle Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

39

Top-5 brand share

49%

Top 20: 97%

Top-5 click share

47%

Top 20: 95%

Open market

46%

  • TBBGA15%
  • Voncerus11%
  • Seaside village9%
  • Lepro8%
  • Kakanuo6%
  • One Fire6%

Demand

Puzzle Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Puzzle Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle light82K/yr
  • puzzle lamp64K/yr
  • lampara de trabajo9K/yr
  • artist light8K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Light

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
3.3%of orders come back
“Didnt last”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puzzle Light questions

Answered from the same tracked data.