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Push to Open Door Latch

Fail

Demand is soft, at -6.8% this quarter, so Push to Open Door Latch is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$110K/yr161K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
48%top-5 click share · 18 brands · 21 sellers

Flapen Score

Push to Open Door Latch against its category

The dotted line is the Tools & Home Improvement average. Past it, Push to Open Door Latch is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Push to Open Door Latch market on Amazon at a glance

Shoppers on Amazon United States searched for Push to Open Door Latch 161K times last year and spent an estimated $110K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
4.5%
Market size, estimated
$110Ka year
Peak month
January1.3× the quietest month
Top search term
push to open cabinet hardware38K searches a year

02 · Price

A sale here is worth $15.32.

Listings sell for $15.32 on average, from $5.87 to $37.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.32 that is $2K to $4K a year per listing.

Average price
$15.32inside the $15 to $100 sweet spot
Price range
$5.87–$37.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #139 within Cabinet Hardware. It carries 1,014 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#139in Cabinet Hardware
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,014per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Push to Open Door Latch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 82%

Open market

18%

  • Jiayi38%
  • MPJ11%
  • bjsdkff11%
  • Tonitrui10%
  • CBRIVE7%
  • Redunest5%

Demand

Push to Open Door Latch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Push to Open Door Latch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • push to open cabinet hardware38K/yr
  • push to open door latch16K/yr
  • magnetic push latch15K/yr
  • push latch14K/yr
  • push open cabinet hardware10K/yr
  • push latches for cabinets8K/yr
  • cabinet push to open latch8K/yr
  • push to open latch6K/yr
  • push to open7K/yr
  • push latch for hidden door4K/yr

Reviews and returns

What reviews say buyers love and hate about Push to Open Door Latch

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
22%of negative reviews mention “Magnetic Strength/Adsorption”
3.3%of orders come back
“Magnet fail”
A buyer, on “Magnetic Strength/Adsorption”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Push to Open Door Latch questions

Answered from the same tracked data.