push to open door latch
Skip itSoft demand (-6.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.32avg listing price — sweet spot $15–$100
Price range
Good$5.87–$37.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,014.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$110K$110K/yr · 161K searches
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, push to open door latch is a $110K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
push to open door latch market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $92K–$123K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 6.5%
- Avg brand age
- 50 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
21
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
48%
Top 20: 82%
Open market
18%
- Jiayi38%
- MPJ11%
- bjsdkff11%
- Tonitrui10%
- CBRIVE7%
- Redunest5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top push to open door latch search terms
- push to open cabinet hardware38K/yr
- push to open door latch16K/yr
- magnetic push latch15K/yr
- push latch14K/yr
- push open cabinet hardware10K/yr
- push latches for cabinets8K/yr
- cabinet push to open latch8K/yr
- push to open latch6K/yr
- push to open7K/yr
- push latch for hidden door4K/yr
Top push to open door latch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Push Open Door Latch Jiayi 2 Pack Magnetic Cabinet Push Open Latch Touch Latches Push Latch for Hidden Doors Closure Silver Push Release Press Out Cabinet Catches Hardware
Jiayi$9.274.2★3,991 rev
Magnetic Touch Push Open Latch (2 Black)
MPJ$6.714.6★1,471 rev
bjsdkff 10PCS Magnetic Push Latches for Cabinet Push to Open Door Latch Gray Soft Quiet Close Closers Plastic Damper Buffer Push for Kitchen Drawer Door
bjsdkff$15.304.4★227 rev
Magnetic Push Latch Heavy Duty Jiayi Push to Open Cabinet Hardware Magnetic Touch Latches for Large Door Push Release Latches Kitchen Drawer Push Catch Press Out Latch (White 2 Pack)
Jiayi$9.404.3★1,708 rev
Touch Latch Jiayi Heavy Duty Push Open Cabinet Hardware Magnetic Push Spring Latch for Large Door Release Latch Pop up Hidden Door Catch Cabinet Magnets Push Close for Cupboard Drawer (Black 2 Pack)
Jiayi$10.564.3★1,708 rev
Newest
by launch date
Redunest Push to Open Door Latch 10 Pack Non-Magnetic Heavy Duty Push Latch for Hidden Door Push Release Drawer Pull Touch Lock Tip On RV Closet Close Strong Pop Out Push to Open Cabinet Hardware
Redunest$29.4830 rev
Small Magnetic Push to Open Cabinet Hardware CBRIVE 4 Pack Push to Open Door Latch Push Latches for Hidden Door Push Release Drawer Pull Touch Lock Tip On RV Closet Close Strong Pop Out Black
CBRIVE$10.0255 rev
Mskilrh 6 Pack Push to Open Cabinet Hardware Touch Latches for Cabinet Doors Magnetic Cabinets Latch Magnetic Push Latches for Cabinets to Open LatchBlack
Mskilrh$13.8020 rev
bjsdkff 10 Pcs Magnetic Push Latches for Cabinet Push to Open Door Latch Soft Quiet Close Closers Push to Open Cabinet Door Latch for Closure Cabinet Drawer Wardrobe Kitchen Door (Trumpet)
bjsdkff$14.0324 rev
Magnetic Push Latch Without Nail Installation Tonitrui Heavy Duty Magnetic Touch Latches for Large Door Push Release Latch Kitchen Drawer Push Catch Press Out Latch (Black 6 Pack)
Tonitrui$29.70402 rev
Trending
90-day click momentum
Jiayi Push to Open Magnetic Door Latch Cabinet Hardware Heavy Duty Push Magnets for Large Door Push Release Latch Kitchen Drawer Push Catch Press Out Touch Latch (Black 6 Pack)
Jiayi$24.974.3★
Redunest Push to Open Door Latch 10 Pack Non-Magnetic Heavy Duty Push Latch for Hidden Door Push Release Drawer Pull Touch Lock Tip On RV Closet Close Strong Pop Out Push to Open Cabinet Hardware
Redunest$29.484.7★
Magnetic Push Latch Without Nail Installation Tonitrui Heavy Duty Magnetic Touch Latches for Large Door Push Release Latch Kitchen Drawer Push Catch Press Out Latch (Black 6 Pack)
Tonitrui$29.704.4★
Magnetic Push Latch Without Nail Installation Tonitrui Heavy Duty Magnetic Touch Latches for Large Door Push Release Latch Kitchen Drawer Push Catch Press Out Latch (Black 4 Pack)
Tonitrui$18.854.4★
bjsdkff 10 Pcs Magnetic Push Latches for Cabinet Push to Open Door Latch Soft Quiet Close Closers Push to Open Cabinet Door Latch for Closure Cabinet Drawer Wardrobe Kitchen Door (Trumpet)
bjsdkff$14.034.9★
What buyers say about push to open door latch
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install”
“Easy to install kitchen cabinet door magnets”
“well made”
“Super strong”
“As advertised”
“affordable price”
“Works great”
“quick and easy”
“the latch holds”
“Pop up works very well”
What buyers complain about
“Magnet fail”
“Extremely inconsistent quality”
“Weak”
“Seemingly break for no reason at all sometimes”
“Made of plastic”
“this is not the latch you should use”
“There were no instructions with them”
“One did not work at all”
“Hard to install as well”
“They are rather expensive”
Top return reasons
Common questions
- Is push to open door latch profitable to sell on Amazon United States?
- The niche generates $110K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the push to open door latch niche?
- 18 brands and 21 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in push to open door latch?
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Quality-Overall, Strength. The return rate is 3.3%.
- When does demand for push to open door latch peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the push to open door latch niche?
- Listings span $5.87–$37.96; the average listing price is $15.32 (sweet spot $15–$100). The average incumbent carries 1,014 reviews — the moat a new listing must climb.