Is purple wallpaper profitable to sell on Amazon United States?

The niche generates $71K/yr across 101 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the purple wallpaper niche?

58 brands and 60 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in purple wallpaper?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 3.3%.

When does demand for purple wallpaper peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the purple wallpaper niche?

Listings span $4.28–$52.90; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 860 reviews — the moat a new listing must climb.

purple wallpaper

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (1.0%) keeps it on the watch list.

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$15.84

avg listing price — sweet spot $15–$100

Price range

Great$4.28–$52.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good859.5

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Market size

Bad$71K

$71K/yr · 439K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple wallpaper is a $71K/yr Amazon United States market (439K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

purple wallpaper market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $63K–$79K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,340
Page quality: 0%
Prime: 99%
Sponsored: 93%
Out of stock: 8.8%
Avg brand age: 35 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

58 falling

Sellers

Top-5 brand share

32%

Top 20: 71%

Top-5 click share

21%

Top 20: 52%

Open market

64%

Safiyya10%
VOLEAAR8%
Laatse5%
Livelynine4%
Qianglive4%
Ismoon4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top purple wallpaper search terms

purple wallpaper118K/yr -6.3%0.3% conv.
purple peel and stick wallpaper72K/yr -3.0%0.5% conv.
purple contact paper33K/yr +36.9%1.9% conv.
peel and stick wallpaper purple35K/yr +4.7%0.4% conv.
lavender wallpaper20K/yr +7.3%0.4% conv.
purple floral wallpaper17K/yr +1.6%0.4% conv.
purple wallpaper stick and peel20K/yr -22.4%0.6% conv.
plum wallpaper13K/yr -5.2%0.1% conv.
lavender peel and stick wallpaper12K/yr +14.5%0.4% conv.
purple wall paper15K/yr -16.5%0.3% conv.

All search terms

Top purple wallpaper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

118x17.7 Purple Wallpaper Solid Color Peel and Stick Wallpaper Purple Contact Paper Solid Color Self-Adhesive Removable Wall Paper for Wall Furniture Cabinet Covering Vinyl Rolls

Safiyya$7.764.3★5,422 rev

Safiyya Purple Peel and Stick Wallpaper Vintage Botanical Contact Paper Renter Friendly Floral Wallpaper 78.7x17.3Removable Wall Paper Self-Adhesive for Bathroom Waterproof Vinyl Rolls

Safiyya$8.504.5★13 rev

Orainege Peony Floral Wallpaper Peel and Stick Wallpaper Self Adhesive

Orainege$12.474.2★220 rev

VOLEAAR Dark Purple Wallpaper Peel n Stick Soild Color Paper 15.7 x 78.7

VOLEAAR$9.794.3★126 rev

Qianglive Purple Grasscloth Wallpaper Peel and Stick Wallpaper Texture Contact Paper 17.3x120 Vintage Removable Waterproof Wall Paper for Room Walls Cabinets Furniture Drawers Desk

Qianglive$9.114.1★149 rev

Newest

by launch date

Purple Floral Wallpaper Peel and Stick Wallpaper Flower and Leaf Contact Paper Modern Removable Self Adhesive Wall Paper for Girls Bedroom Bathroom Nursery Cabinets Decor Waterproof Vinyl 17.378.7

Guvana$9.8218 rev

2mo ago

Safiyya Purple Peel and Stick Wallpaper Vintage Botanical Contact Paper Renter Friendly Floral Wallpaper 78.7x17.3Removable Wall Paper Self-Adhesive for Bathroom Waterproof Vinyl Rolls

Safiyya$8.5013 rev

3mo ago

GloryTik Peel and Stick Wallpaper Vintage Purple Floral Contact Paper Removable Self Adhesive Wall Paper for Bathroom Bedroom Cabinets Retro Boho Vinyl Roll 17.3 x 120

GloryTik$10.455 rev

6mo ago

HuuuOkie Floral Peel and Stick Wallpaper Purple Lavender Wallpaper Boho Flower Wall Paper 17.378.7 Self Adhesive Removable Contact Paper for Bedroom Bathroom Kitchen Cabinet Renter Friendly

HuuuOkie$9.5146 rev

6mo ago

Laatse Gothic Dark Purple Crow Floral Wallpaper Peel and Stick 17.5x118

Laatse$18.84444 rev

7mo ago

What buyers say about purple wallpaper

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to apply”

Adhesion/Stickiness15%

“The adhesive is extremely strong”

Quality-Overall13%

“Excellent Product”

Color10%

“The color is really cute”

Value For Money7%

“Worth the price”

Advertised Vs Actual Product5%

“works as advertised”

Design-Overall5%

“Beautiful design”

Ease Of Cleaning2%

“wipes down great when it comes to cleaning”

Durability2%

“Durable and pretty”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Adhesion/Stickiness23%

“Didnt stick well”

Functionality-Overall12%

“not functional”

Quality-Overall6%

“Low quality knife”

Color5%

“Color is inconsistent”

Spray/Flow5%

“it wouldn't spray”

Durability4%

“falling apart pretty quickly”

Value For Money4%

“especially given the price”

Sharpness3%

“It isn't a sharp blade”

Size-Overall3%

“This kit is fairly small”

Strength2%

“Flimsy”

Top return reasons

Functionality-Overall25%

Adhesion/Stickiness20%

Leak-Proof7%

Size-Overall7%

Advertised Vs Actual Product7%

Value For Money6%