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Purple Wallpaper

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 1.0% of searches, so Purple Wallpaper is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$71K/yr439K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
21%top-5 click share · 58 brands · 60 sellers

Flapen Score

Purple Wallpaper against its category

The dotted line is the Tools & Home Improvement average. Past it, Purple Wallpaper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Wallpaper market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Wallpaper 439K times last year and spent an estimated $71K. The top 5 brands take 32% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
439K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
1.0%
Market size, estimated
$71Ka year
Peak month
August1.6× the quietest month
Top search term
purple wallpaper118K searches a year

02 · Price

A sale here is worth $15.84.

Listings sell for $15.84 on average, from $4.28 to $52.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.84 that is $0 to $2K a year per listing.

Average price
$15.84inside the $15 to $100 sweet spot
Price range
$4.28–$52.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,340 within Wallpaper & Wallpapering Supplies. It carries 860 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
8.8%
Average rank
#1,340in Wallpaper & Wallpapering Supplies
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
860per listing
Listings tracked
101

04 · Newcomers

Amazon counts 0 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Purple Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

60

Top-5 brand share

32%

Top 20: 71%

Top-5 click share

21%

Top 20: 52%

Open market

64%

  • Safiyya10%
  • VOLEAAR8%
  • Laatse5%
  • Livelynine4%
  • Qianglive4%
  • Ismoon4%

Demand

Purple Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Purple Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple wallpaper118K/yr
  • purple peel and stick wallpaper72K/yr
  • purple contact paper33K/yr
  • peel and stick wallpaper purple35K/yr
  • lavender wallpaper20K/yr
  • purple floral wallpaper17K/yr
  • purple wallpaper stick and peel20K/yr
  • plum wallpaper13K/yr
  • lavender peel and stick wallpaper12K/yr
  • purple wall paper15K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Wallpaper

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Adhesion/Stickiness”
3.3%of orders come back
“Didnt stick well”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Purple Wallpaper questions

Answered from the same tracked data.