Is Purple Lights profitable to sell on Amazon United States?

Flapen scores Purple Lights 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $329K a year across 68 tracked products. Amazon counts 0 of the 6 products launched in the last year as successful launches. Search demand grew +0.5% in the last 90 days.

How competitive is the Purple Lights niche on Amazon United States?

47 brands and 59 sellers compete in Purple Lights on Amazon United States. The top 5 Purple Lights products take 26% of clicks, and the top 5 brands take 34%.

What do buyers complain about in Purple Lights?

Purple Lights buyers on Amazon United States complain most about Functionality-Overall, Brightness/Shine/Glow, and Durability. Returns run at 3.5% of orders.

When does demand for Purple Lights peak?

Search demand for Purple Lights on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 11.3× the quietest.

What does it cost to enter the Purple Lights niche?

Purple Lights sells for $13.18 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.28 to $34.93. The average product has 4,505 reviews, the count a new listing must catch up to.

Purple Lights

Maybe

The top 5 brands take only 34% of clicks. But the average product has 4,505 reviews to catch up to, so Purple Lights is a Maybe.

Filters No Dominant Brand

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $329K/yr721K searches / yr
90-day growth: +0.5%search demand this quarter
Competition: 26%top-5 click share · 47 brands · 59 sellers

Flapen Score

Purple Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Purple Lights is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Purple Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Lights 721K times last year and spent an estimated $329K. The top 5 brands take 34% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.

Searches, last 12 months: 721K
Growth, 90 days vs prior 90: +0.5%
Conversion, latest week: 3.5%
Market size, estimated: $329Ka year
Peak month: October11.3× the quietest month
Top search term: purple lights137K searches a year

02 · Price

A sale here is worth $13.18.

Listings sell for $13.18 on average, from $4.28 to $34.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $13.18 that is $7K to $10K a year per listing.

Average price: $13.18under the $15 to $100 sweet spot
Price range: $4.28–$34.93
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 500–750
Revenue per listing a year: $7K–$10K
Returns: 3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #316 within String Lights. It carries 4,505 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 99%
Out of stock, average day: 12.3%
Average rank: #316in String Lights
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 4,505per listing
Listings tracked: 68

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products