purple light bulbs
Skip itPrices mostly outside the sweet spot ($5.91–$13.85) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,708.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 167K searches
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.91–$13.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, purple light bulbs is a $104K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
purple light bulbs market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $176K–$221K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #904
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 10.5%
- Avg brand age
- 42 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- JAHEKS35%
- U4GLORY25%
- haraqi11%
- SLEEKLIGHTING4%
- EvaStary4%
- KQHBEN4%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 20.4×
Top purple light bulbs search terms
- purple light bulbs108K/yr
- purple light bulb19K/yr
- purple bulb5K/yr
- purple bulbs4K/yr
- purple led light bulb7K/yr
- purple lightbulb3K/yr
- purple light bulbs outdoor8K/yr
- purple outdoor light bulbs6K/yr
- purple porch light bulb3K/yr
- purple light bulbs halloween3K/yr
Top purple light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JAHEKS Purple Light Bulbs for Outdoor Porch 9W(60W Equivalent) E26 Base LED Purple Bulb for Halloween Christmas Wedding Party Bar Holiday Lighting Home Decor 2-Pack
JAHEKS$7.204.5★2,804 rev
Purple LED Light Bulbs - 9W(60W Equivalent) A19 E26 Base 4-Pack for Decor
U4GLORY$10.134.7★2,754 rev
2 Pack 9W 120V E26 Base A19 LED Purple Light Bulb for Halloween Lighting
haraqi$6.534.7★260 rev
4 Pack LED Purple Light Bulbs A19 9W(60W Equivalent) E26 Base for Party
U4GLORY$9.974.7★1,177 rev
SLEEKLIGHTING Purple Light Bulb A19 LED 120 Volt - 3-Watt Outdoor Light Bulbs- Medium Base - UL-Listed Purple LED Light Bulb- Lasts More Than 20 000 Hours 4pack
SLEEKLIGHTING$11.864.6★3,323 rev
Newest
by launch date
Sylvania Black Light LED Light Bulb 7W A19 Medium Base Clear - 2 Pack (45052)
LEDVANCE$6.0695 rev
2 Pack 9W 120V E26 Base A19 LED Purple Light Bulb for Halloween Lighting
haraqi$6.53260 rev
6 Pack 9W 120V E26 Base A19 LED Purple Light Bulb for Halloween Lighting
haraqi$13.85260 rev
Purple LED Light Bulbs - 9W(60W Equivalent) A19 E26 Base 4-Pack for Decor
U4GLORY$10.132,754 rev
4 Pack LED Purple Light Bulbs A19 9W(60W Equivalent) E26 Base for Party
U4GLORY$9.971,177 rev
Trending
90-day click momentumSylvania Black Light LED Light Bulb 7W A19 Medium Base Clear - 2 Pack (45052)
LEDVANCE$6.064.4★
SLEEKLIGHTING Purple Light Bulb A19 LED 120 Volt - 3-Watt Outdoor Light Bulbs- Medium Base - UL-Listed Purple LED Light Bulb- Lasts More Than 20 000 Hours 4pack
SLEEKLIGHTING$11.864.6★
AFINSEA RGB Color Changing Light Bulbs 9W RGB LED Light Bulbs 40W Equivalent A19 E27/E26 Warm White 6500K 16 Color Multicolor Light Bulb Dimmable Light for Home Party Bedroom Outdoor(1Pack)
AFINSEA$7.434.5★
Purple LED Light Bulbs - 9W(60W Equivalent) A19 E26 Base 4-Pack for Decor
U4GLORY$10.134.7★
6 Pack 9W 120V E26 Base A19 LED Purple Light Bulb for Halloween Lighting
haraqi$13.854.7★
What buyers say about purple light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Bright”
“nice color”
“As advertised”
“great price”
“Great product”
“The remote is easy to use and understand”
“Easy to use”
“This is such a fun lightbulb”
“Works great”
“February still going strong”
What buyers complain about
“Lets all go broke :”
“Not very bright”
“it started flickering”
“Just garbage purple bulbs”
“It doesnt look like this picture”
“Not worth your money”
“Burned out after 3 weeks”
“It looks cheap”
“The size was almost a little too big to fit within my lampshade”
Top return reasons
Common questions
- Is purple light bulbs profitable to sell on Amazon United States?
- The niche generates $104K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the purple light bulbs niche?
- 12 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in purple light bulbs?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Bulb Flicker/Dimming/Color. The return rate is 3.2%.
- When does demand for purple light bulbs peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 20.4× the quietest.
- What does it cost to enter the purple light bulbs niche?
- Listings span $5.91–$13.85; the average listing price is $8.82 (sweet spot $15–$100). The average incumbent carries 1,709 reviews — the moat a new listing must climb.