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purple flood lights outdoor

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 25Conversion 50Competition 42Returns 16Price range 91Avg price 95Brand share 22Review moat 34Quality gap 60

Avg price

Incredible$27.00

avg listing price — sweet spot $15–$100

Price range

Great$13.72–$42.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,051.31

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Market size

Bad$43K

$43K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, purple flood lights outdoor is a $43K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

purple flood lights outdoor market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$81K–$108K
units × avg price
Conversion rate
4.0%
Avg BSR
#400
Page quality
0%
Prime
100%
Sponsored
69%
Out of stock
26.2%
Avg brand age
39 months
Avg seller age
219 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

8

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Bluex Bulbs40%
  • LOXYEE17%
  • L LOHAS LED15%
  • T-SUN9%
  • nipify9%
  • MELPO9%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.0×

Top purple flood lights outdoor search terms

  • purple flood lights outdoor11K/yr
  • purple flood lights4K/yr
  • purple spotlight outdoor4K/yr
  • purple flood light4K/yr
  • purple spot light3K/yr
  • purple spot lights outdoor11K/yr
  • purple flood light bulb3K/yr
All search terms

Top purple flood lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about purple flood lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow45%

“Great Lights”

Quality-Overall12%

“Affordable, reliable and completely customizable, you cant go wrong with this item both quality and price wise”

Color7%

“Hidden bonus, use the colors to identify your house to anyone visiting you”

Touch/Button Controls4%

“Using my phone to control is really nice”

Suitable For Outdoor3%

“Perfect for outside”

Suitable For Indoor3%

“Great for indoor use”

Value For Money3%

“Great price as well 10/10”

Efficiency3%

“Worked great at first”

Smart Assistant Support2%

“the app makes it super easy to set up”

Ease Of Use2%

“Super easy to use”

What buyers complain about

Color16%

“disappointed with the bluetooth app to change colors”

Brightness/Shine/Glow11%

“Brightness is now pretty bad after stop working properly”

Advertised Vs Actual Product9%

“Based on the output brightness it is hard to believe that these lights actually output 3000LM like they are advertised to in the title”

Connectivity-Overall8%

“the bluetooth doesn't connect”

Quality-Overall5%

“I have pictures of the poor quality”

Product Condition5%

“Item shows up used”

Bulb Flicker/Dimming/Color5%

“However,, They simply aren't bright enough”

Ease Of Use5%

“APP is a little difficult to figure out”

Functionality-Overall5%

“indicating that the green chips are defective or the coating on the LEDs is causing a hue change”

Value For Money5%

“I guess you get what you pay for which really wasnt worth paying for”

Top return reasons

Brightness/Shine/Glow25%
Size-Overall15%
Color11%
Advertised Vs Actual Product9%
Functionality-Overall8%
Connectivity-Overall7%
Bulb Flicker/Dimming/Color7%
Value For Money5%
Defective Material/Parts2%
Compatibility-Overall2%

Common questions

Is purple flood lights outdoor profitable to sell on Amazon United States?
The niche generates $43K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (38/100).
How competitive is the purple flood lights outdoor niche?
6 brands and 8 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in purple flood lights outdoor?
Top complaints mined from reviews: Color, Brightness/Shine/Glow, Advertised Vs Actual Product. The return rate is 7.4% — above our launch gate.
When does demand for purple flood lights outdoor peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 39.0× the quietest.
What does it cost to enter the purple flood lights outdoor niche?
Listings span $13.72–$42.30; the average listing price is $27.00 (sweet spot $15–$100). The average incumbent carries 3,051 reviews — the moat a new listing must climb.