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Purple Flood Lights Outdoor

Fail

Shoppers spend only $43K a year here, so Purple Flood Lights Outdoor is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$43K/yr39K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
60%top-5 click share · 6 brands · 8 sellers

Flapen Score

Purple Flood Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Purple Flood Lights Outdoor is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Flood Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Flood Lights Outdoor 39K times last year and spent an estimated $43K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
4.0%
Market size, estimated
$43Ka year
Peak month
October39.0× the quietest month
Top search term
purple flood lights outdoor11K searches a year

02 · Price

A sale here is worth $27.00.

Listings sell for $27.00 on average, from $13.72 to $42.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.00 that is $0 to $3K a year per listing.

Average price
$27.00inside the $15 to $100 sweet spot
Price range
$13.72–$42.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #400 within Light Bulbs. It carries 3,051 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
26.2%
Average rank
#400in Light Bulbs
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,051per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Purple Flood Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Bluex Bulbs40%
  • LOXYEE17%
  • L LOHAS LED15%
  • T-SUN9%
  • nipify9%
  • MELPO9%
  • Open — no brand owns it (0%)

Demand

Purple Flood Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.0×

Search terms

Top Purple Flood Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple flood lights outdoor11K/yr
  • purple flood lights4K/yr
  • purple spotlight outdoor4K/yr
  • purple flood light4K/yr
  • purple spot light3K/yr
  • purple spot lights outdoor11K/yr
  • purple flood light bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Flood Lights Outdoor

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Color”
7.4%of orders come back
“disappointed with the bluetooth app to change colors”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Purple Flood Lights Outdoor questions

Answered from the same tracked data.