Is Purple Fairy Lights profitable to sell on Amazon United States?

Flapen scores Purple Fairy Lights 48 out of 100 on Amazon United States, a Fail. Shoppers spend $77K a year across 48 tracked products. Amazon counts 0 of the 4 products launched in the last year as successful launches. Search demand grew +6.0% in the last 90 days.

How competitive is the Purple Fairy Lights niche on Amazon United States?

35 brands and 40 sellers compete in Purple Fairy Lights on Amazon United States. The top 5 Purple Fairy Lights products take 38% of clicks, and the top 5 brands take 48%.

What do buyers complain about in Purple Fairy Lights?

Purple Fairy Lights buyers on Amazon United States complain most about Durability, Advertised Vs Actual Product, and Color. Returns run at 3.9% of orders.

When does demand for Purple Fairy Lights peak?

Search demand for Purple Fairy Lights on Amazon United States peaks in Sep–Oct, and the busiest month runs 12.7× the quietest.

What does it cost to enter the Purple Fairy Lights niche?

Purple Fairy Lights sells for $10.54 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.28 to $22.60. The average product has 3,296 reviews, the count a new listing must catch up to.

Purple Fairy Lights

Fail

Shoppers spend only $77K a year here, so Purple Fairy Lights is a Fail.

Filters No Dominant Brand

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $77K/yr144K searches / yr
90-day growth: +6.0%search demand this quarter
Competition: 38%top-5 click share · 35 brands · 40 sellers

Flapen Score

Purple Fairy Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Purple Fairy Lights is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Purple Fairy Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Fairy Lights 144K times last year and spent an estimated $77K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months: 144K
Growth, 90 days vs prior 90: +6.0%
Conversion, latest week: 5.1%
Market size, estimated: $77Ka year
Peak month: October12.7× the quietest month
Top search term: purple fairy lights69K searches a year

02 · Price

A sale here is worth $10.54.

Listings sell for $10.54 on average, from $4.28 to $22.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.54 that is $3K to $5K a year per listing.

Average price: $10.54under the $15 to $100 sweet spot
Price range: $4.28–$22.60
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$5K
Returns: 3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #348 within String Lights. It carries 3,296 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 13.6%
Average rank: #348in String Lights
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 3,296per listing
Listings tracked: 48

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products