Purple Candles

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

321K

Growth, 90 days vs prior 90

-28.5%

Conversion, latest week

3.6%

Market size, estimated

$184Ka year

Peak month

December2.6× the quietest month

Top search term

purple candles122K searches a year

Listings sell for $15.93 on average, from $5.42 to $47.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $15.93 that is $0 to $2K a year per listing.

Average price

$15.93inside the $15 to $100 sweet spot

Price range

$5.42–$47.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #256 within Novelty Lighting. It carries 2,267 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

11.1%

Average rank

#256in Novelty Lighting

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,267per listing

Listings tracked

118

29 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months