Is purple candles profitable to sell on Amazon United States?

The niche generates $184K/yr across 118 tracked products. 1 of 29 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the purple candles niche?

76 brands and 155 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in purple candles?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.5%.

When does demand for purple candles peak?

Demand peaks in Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the purple candles niche?

Listings span $5.42–$47.27; the average listing price is $15.93 (sweet spot $15–$100). The average incumbent carries 2,267 reviews — the moat a new listing must climb.

purple candles

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$15.93

avg listing price — sweet spot $15–$100

Price range

Great$5.42–$47.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,267.35

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$184K

$184K/yr · 321K searches

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple candles is a $184K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

purple candles market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $199K–$239K; units × avg price
Conversion rate: 3.6%
Avg BSR: #256
Page quality: 0%
Prime: 99%
Sponsored: 85%
Out of stock: 11.1%
Avg brand age: 38 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

76 rising

Sellers

155

Top-5 brand share

30%

Top 20: 62%

Top-5 click share

17%

Top 20: 44%

Open market

67%

Homemory12%
KONNI7%
MEGA CANDLES4%
Kunrsug4%
Chesapeake Bay Candle3%
Amusaer3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.6×

Open Trend

Top purple candles search terms

purple candles122K/yr -26.2%2.9% conv.
purple candle65K/yr -16.9%3.2% conv.
purple flameless candles26K/yr -36.9%1.4% conv.
purple taper candles21K/yr -33.4%3.9% conv.
purple pillar candles15K/yr -49.3%1.9% conv.
purple led candles11K/yr -36.8%2.2% conv.
purple candlesticks12K/yr -43.1%4.8% conv.
velas moradas12K/yr -0.7%4.6% conv.
purple battery operated candles7K/yr -29.8%1.5% conv.
candle purple4K/yr -9.3%2.9% conv.

All search terms

Top purple candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Homemory Purple Flickering Flameless Candles Battery Operated Acrylic LED Pillar Candles with Remote Control and Timer Purple Decor Set of 5

Homemory$27.494.5★2,625 rev

24 Pack Purple Spell Chime Candles Premium Mini Unscented Taper Candles for Rituals Prayer Birthdays Meditation Altar Spells Chime Candles - 4 Inch Tall - Ideal for Witches

Kunrsug$8.034.5★1,893 rev

PHD CAKE Purple Long Thin Metallic Birthday Candles for Cake Party Cake Candles Weddings Cake Decorations Candles for Cake

PHD CAKE$5.954.8★6,650 rev

Dinil Purple Taper Candles - 10 Inch Unscented Dripless Smokeless Candlesticks Set of 4 | Perfect for Fall Halloween Thanksgiving Dinner Wedding and Party Decoration

Dinil$7.814.4★245 rev

KONNI 0.8710 Inch Purple Taper Candles Unscented and Smokeless Tall Candlesticks 10 Pack Tapered Candles with Cotton Wicks Long Burning Ideal for Weddings Dinner Parties and Home Dcor

KONNI$12.324.4★475 rev

Newest

by launch date

Homemory Purple Flameless Candles Flickering Battery Operated LED Pillar Candles with Remote Timer Acrylic Violet Fake Candles Decorative Candles for Home Wedding Party Halloween Decor Set of 3

Homemory$16.352 rev

5mo ago

Wroxipel Pack of 3 Flameless Daily Timer Flickering Real Wax Pillar Candles 3 x 4 5 6 LED Battery Operated Purple Flowers Glass Warm Light with Remote Control

Wroxipel$26.1252 rev

5mo ago

Purple Taper Candles Set of 24 Unscented and Smokeless 10 Inch Taper Candles Long Burning Paraffin Wax with Cotton Wicks for Burning Approxinately 7-8 Hours Time

Soyyla$14.7614 rev

11mo ago

Yankee Candle Lilac Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays

Yankee Candle$16.92900 rev

1y ago

9 Packs Purple Votive Candles Unscented Small 1.5 Inch by 1.25 Inch Dripless Colored Wax Votive for Home Holiday Party Table Decor - 8 Hour Burn Time

Amusaer$9.94454 rev

1y ago

What buyers say about purple candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Amazing fragrance”

Brightness/Shine/Glow10%

“I was amazed at the brightness absolutely beautiful”

Color10%

“Colors were vibrant”

Quality-Overall6%

“Good quality”

Value For Money6%

“Great value”

Gifting Purpose4%

“Terrific gift”

Advertised Vs Actual Product3%

“As described”

Durability2%

“They look pretty durable”

Size-Overall2%

“fit well”

Design-Overall2%

“These are so elegant”

What buyers complain about

Smell39%

“No Scent”

Size-Overall11%

“Really small”

Value For Money6%

“Definitely not worth the price”

Advertised Vs Actual Product5%

“inaccurate description”

Color5%

“Color is horrible”

Flammable5%

“dripped everywhere and burned down in less that 4 hours”

Quality-Overall4%

“Too pricey for the quality”

Durability2%

“do not last”

Leak-Proof2%

“Last less than an hour and drip heavily”

Battery Life1%

“The batteries are dead in 2 days regardless if the candles have even been turned on”

Top return reasons

Size-Overall31%

Smell24%

Color18%

Advertised Vs Actual Product7%

Value For Money5%

Quality-Overall2%

Defective Material/Parts2%

Bulb Flicker/Dimming/Color1%

Display Colors1%

Brightness/Shine/Glow1%

Common questions

Is purple candles profitable to sell on Amazon United States?: The niche generates $184K/yr across 118 tracked products. 1 of 29 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the purple candles niche?: 76 brands and 155 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in purple candles?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.5%.
When does demand for purple candles peak?: Demand peaks in Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the purple candles niche?: Listings span $5.42–$47.27; the average listing price is $15.93 (sweet spot $15–$100). The average incumbent carries 2,267 reviews — the moat a new listing must climb.