Purple Candles

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

321K

Growth, 90 days vs prior 90

-28.5%

Conversion, latest week

3.6%

Market size, estimated

$184Ka year

Peak month

December2.6× the quietest month

Top search term

purple candles122K searches a year

Listings sell for $15.93 on average, from $5.42 to $47.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $15.93 that is $0 to $2K a year per listing.

Average price

$15.93inside the $15 to $100 sweet spot

Price range

$5.42–$47.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #256 within Novelty Lighting. It carries 2,267 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

11.1%

Average rank

#256in Novelty Lighting

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,267per listing

Listings tracked

118

29 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months