Is Purewell Water Filter profitable to sell on Amazon United States?

Flapen scores Purewell Water Filter 44 out of 100 on Amazon United States, a Fail. Shoppers spend $664K a year across 24 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew +0.4% in the last 90 days.

How competitive is the Purewell Water Filter niche on Amazon United States?

9 brands and 34 sellers compete in Purewell Water Filter on Amazon United States. The top 5 Purewell Water Filter products take 55% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Purewell Water Filter?

Purewell Water Filter buyers on Amazon United States complain most about Filtration, Value For Money, and Leak-Proof. Returns run at 2.7% of orders.

When does demand for Purewell Water Filter peak?

Search demand for Purewell Water Filter on Amazon United States peaks in Mar–Apr–May, and the busiest month runs 4.1× the quietest.

What does it cost to enter the Purewell Water Filter niche?

Purewell Water Filter sells for $175.71 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $19.70 to $376.94. The average product has 1,692 reviews, the count a new listing must catch up to.

Purewell Water Filter

Fail

The top 5 brands take 91% of clicks, so Purewell Water Filter is a Fail.

Filters High Price

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $664K/yr220K searches / yr
90-day growth: +0.4%search demand this quarter
Competition: 55%top-5 click share · 9 brands · 34 sellers

Flapen Score

Purewell Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Purewell Water Filter is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Purewell Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Purewell Water Filter 220K times last year and spent an estimated $664K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $664K a year.

Searches, last 12 months: 220K
Growth, 90 days vs prior 90: +0.4%
Conversion, latest week: 1.7%
Market size, estimated: $664Ka year
Peak month: April4.1× the quietest month
Top search term: aarke59K searches a year

02 · Price

A sale here is worth $175.71.

Listings sell for $175.71 on average, from $19.70 to $376.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $175.71 that is $18K to $44K a year per listing.

Average price: $175.71above the $15 to $100 sweet spot
Price range: $19.70–$376.94
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $18K–$44K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #157 within Water Filtration & Softeners. It carries 1,692 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 88%
Out of stock, average day: 3.2%
Average rank: #157in Water Filtration & Softeners
Average rating: 4.35 starsAmazon United States average 4.42 stars
Average reviews: 1,692per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 51 months

Products