Pure Blue H20
FailThe top 5 brands take 96% of clicks, so Pure Blue H20 is a Fail.
- Flapen Score
- 39 / 100Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 4839
- Market size
- $286K/yr66K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 39 sellers
Flapen Score
Pure Blue H20 against its category
The dotted line is the Tools & Home Improvement average. Past it, Pure Blue H20 is stronger. Inside it, weaker.
Market
The Pure Blue H20 market on Amazon at a glance
Shoppers on Amazon United States searched for Pure Blue H20 66K times last year and spent an estimated $286K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $286Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- pure blue h20 replacement filters33K searches a year
02 · Price
A sale here is worth $95.54.
Listings sell for $95.54 on average, from $39.47 to $255.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $95.54 that is $10K to $24K a year per listing.
- Average price
- $95.54inside the $15 to $100 sweet spot
- Price range
- $39.47–$255.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$24K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #869 within Water Filtration & Softeners. It carries 740 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 53%
- Out of stock, average day
- 10.4%
- Average rank
- #869in Water Filtration & Softeners
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 740per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Pure Blue H20 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PureBlue TLR04RC-5PK Twist Lock Replacement Filter Pack for 4-Stage Reverse Osmosis
- Price
- $90.08
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 12y ago
Pelicori H2O Stage 3 Membrane Replacement Filter 1-Pack
- Price
- $71.42
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 1y ago
American Filter Company #AFC-PB3-1YR-2PR-1GR-3PK Compatible with PureBlue H2O PB?TLRO3H80T System (No RO Membrane) Kit Packs - 1 Year Pack (Without Membrane)
- Price
- $74.55
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 10mo ago
American Filter Company #AFC-PB4-1YRPK-2G-2Y-1PN-5PK Compatible with PureBlue H2O PB-TLRO4H50T System(No RO Membrane) Kit Packs - 1 Year Pack (Without Membrane)
- Price
- $104.85
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Pure Blue H2O 5 Pack Annual Replacement Filters for Four Stage Reverse Osmosis Water Filtration System
- Price
- $88.49
- Rating
- 4.7/5
- Reviews
- 2,068
- Age
- 9y ago
Trending
90-day click momentum
PureBlueH2O Replacement Filters Compatible with Pure Blue H2O Stage 3 Membrane (2 PACK)
- Price
- $97.66
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
PureBlueH2O Replacement Filters Compatible with Pure Blue H2O Stage 3 Membrane
- Price
- $64.42
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
American Filter Company #AFC-PB3-1YR-2PR-1GR-3PK Compatible with PureBlue H2O PB?TLRO3H80T System (No RO Membrane) Kit Packs - 1 Year Pack (Without Membrane)
- Price
- $74.55
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 10mo ago
Pelicori H2O Stage 4 Post Carbon Block CTO Replacement Filter 1-Pack
- Price
- $39.47
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 10mo ago
PureBlue TLR04RC-5PK Twist Lock Replacement Filter Pack for 4-Stage Reverse Osmosis
- Price
- $90.08
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 12y ago
Newest
by launch datePureBlueH2O Replacement Filters Compatible with Pure Blue H2O Stage 3 Membrane (2 PACK)
- Price
- $97.66
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
PureBlueH2O Replacement Filters Compatible with Pure Blue H2O Stage 3 Membrane
- Price
- $64.42
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Pelicori H2O Stage 4 Post Carbon Block CTO Replacement Filter 1-Pack
- Price
- $39.47
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 10mo ago
Pelicori H2O Stage 1 Sediment Replacement Filter No RO Membrane 2 Pack
- Price
- $48.96
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 10mo ago
AFC #AFC-PB4-1YRPK-2G-2Y-1PN-5PK Compatible with PureBlue H2O PB-TLRO4H50T System(No RO Membrane) Kit Packs -Made in U.S.A. - 1 Year Pack (Without Membrane)
- Price
- $104.42
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
39
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- American Filter Company26%
- Paragon Water Systems24%
- Pelicori23%
- Pure Blue16%
- Seanutp6%
- EXPRESS WATER3%
- Open — no brand owns it (1 brand, 1%)
Demand
Pure Blue H20 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Pure Blue H20 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pure blue h20 replacement filters33K/yr
- pureblueh2o replacement filters10K/yr
- pure blue h2o10K/yr
- pure blue h2o replacement filters8K/yr
- pure blue h202K/yr
- pure blue h2o filters3K/yr
Reviews and returns
What reviews say buyers love and hate about Pure Blue H20
We read the reviews and the return reasons for every product selling here.
“Leakes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pure Blue H20 questions
Answered from the same tracked data.