pur water filter replacement for pitcher
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.39avg listing price — sweet spot $15–$100
Price range
Great$9.04–$58.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Review moat
Bad14,434.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pur water filter replacement for pitcher is a $49K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pur water filter replacement for pitcher market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$38K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 5.6%
- Avg brand age
- 77 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- PUR82%
- AQUA CREST11%
- ICEPURE4%
- PUREPLUS3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top pur water filter replacement for pitcher search terms
- ppf951k3K/yr
- ppf951k pur water filter replacement3K/yr
- pur maxion2K/yr
- pur maxion water filter2K/yr
- pur maxion water filter replacement3K/yr
- pur maxion water filter replacement 3 pack78/yr
Top pur water filter replacement for pitcher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PUR Plus Water Filter Replacement for Pitchers & Dispensers 6-Month Supply 3 Count Blue (PPF951K3)
PUR$19.784.5★28,171 rev
PUR MAXION Replacement Pitcher Filter - 4 PACK
PUR$58.164.4★958 rev
AQUA CREST Water Filter Replacement for Pur Plus Filter PPF951K 4 Pack
AQUA CREST$19.324.5★13,625 rev
PUR Plus Horizontal Faucet Mount Filtration System with 3-in-1 Lead Reducing Filter Water Filter for Sink Lasts 100 Gallons Compatible with Sinks with External Aerators Metallic Grey
PUR$28.164.4★7,414 rev
PUR Plus Lead Reducing Water Pitcher and Dispenser Replacement Filter 1-Pack NSF & WQA Certified - Compatible with All PUR Pitchers and Dispensers Blue PPF951K1
PUR$9.044.5★28,171 rev
Newest
by launch date
PUR Plus Vertical Faucet-Mount Water Filtration System Lead-Reducing Filter Easy Installation 100-Gallon Capacity Compatible with External Aerators Grey
PUR$21.6523,350 rev
PUREPLUS CRF950Z Pitcher Water Filter Replacement for Pur PPF900Z PPF951K PPT700W CR-1100C DS-1800Z CR-6000C PPT711W PPT711 PPT710W PPT111W PPT111R and All PUR Pitchers and Dispensers 4PACK
PUREPLUS$22.973,009 rev
ICEPURE Pitcher Water Filter Replacement for PUR CRF950Z CRF-950Z PPF900Z PPF951K PPT700W CR-1100C CR1100CV DS-1800Z PPT711W PPT711B PPT111W and More PUR Pitcher and Dispensers System 4PACK
ICEPURE$22.078,420 rev
PUR Water Pitcher & Dispenser Replacement Filter 4-Pack Genuine PUR Water Filter 2-in-1 Powerful and Faster Filtration 8-Month Value Blue (PPF900Z4)
PUR$23.5520,307 rev
PUR Plus Horizontal Faucet Mount Filtration System with 3-in-1 Lead Reducing Filter Water Filter for Sink Lasts 100 Gallons Compatible with Sinks with External Aerators Metallic Grey
PUR$28.167,414 rev
Trending
90-day click momentumPUR Plus Water Filter Replacement for Pitchers & Dispensers 6-Month Supply 3 Count Blue (PPF951K3)
PUR$19.784.5★
PUR Plus Vertical Faucet-Mount Water Filtration System Lead-Reducing Filter Easy Installation 100-Gallon Capacity Compatible with External Aerators Grey
PUR$21.654.4★
PUR Plus Horizontal Faucet Mount Filtration System with 3-in-1 Lead Reducing Filter Water Filter for Sink Lasts 100 Gallons Compatible with Sinks with External Aerators Metallic Grey
PUR$28.164.4★
PUR Plus Vertical Faucet Mount Water Filtration System Lead-Reducing Filter Great-Tasting Easy Install Lasts 100 Gallons Faucet Water Filter Compatible with Sinks with External Aerators Chrome
PUR$29.254.4★
AQUA CREST Water Filter Replacement for Pur Plus Filter PPF951K 4 Pack
AQUA CREST$19.324.5★
What buyers say about pur water filter replacement for pitcher
What buyers praise and complain about, mined from review topics.What buyers love
“The filters work great”
“Great Deal”
“Easy install”
“they've made some good quality changes”
“Fits great”
“Works as intended”
“Does the job perfectly”
“Convenient for Daily Use”
“Improves water quality”
“Very durable”
What buyers complain about
“Poor quality filter”
“Leaked Like a Sieve”
“Broken within 1 month”
“Inconsistent quality”
“overpriced for what it is”
“Bad smell”
“the black one is too small”
“Doesnt work properly”
“Clogs up easily”
“VERY MISLEADING”
Top return reasons
Common questions
- Is pur water filter replacement for pitcher profitable to sell on Amazon United States?
- The niche generates $49K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the pur water filter replacement for pitcher niche?
- 4 brands and 26 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pur water filter replacement for pitcher?
- Top complaints mined from reviews: Filtration, Leak-Proof, Durability. The return rate is 2.1%.
- When does demand for pur water filter replacement for pitcher peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the pur water filter replacement for pitcher niche?
- Listings span $9.04–$58.16; the average listing price is $25.39 (sweet spot $15–$100). The average incumbent carries 14,435 reviews — the moat a new listing must climb.