Skip to content

Pumpkin Tea Lights

Fail

Shoppers spend only $6K a year here, so Pumpkin Tea Lights is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$6K/yr24K searches / yr
90-day growth
+143.6%search demand this quarter
Competition
84%top-5 click share · 7 brands · 8 sellers

Flapen Score

Pumpkin Tea Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Pumpkin Tea Lights is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Tea Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Tea Lights 24K times last year and spent an estimated $6K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +143.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+143.6%
Conversion, latest week
1.7%
Market size, estimated
$6Ka year
Top search term
pumpkin tea lights21K searches a year

02 · Price

A sale here is worth $14.81.

Listings sell for $14.81 on average, from $10.05 to $20.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.81 that is $0 to $1K a year per listing.

Average price
$14.81under the $15 to $100 sweet spot
Price range
$10.05–$20.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #1,050 within Novelty Lighting. It carries 139 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
23.1%
Average rank
#1,050in Novelty Lighting
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
139per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pumpkin Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$611$1K$2K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

8%

  • CESOF29%
  • MTLEE21%
  • Lynumtw15%
  • TURNMEON11%
  • VIHOSE9%
  • Jutom8%
  • Open — no brand owns it (1 brand, 8%)

Demand

Pumpkin Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Prime Day '26OctNovDecJanJunAugSepOctNovDecJanJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 71.3× · 11 of 12 months tracked

FAQ

Common Pumpkin Tea Lights questions

Answered from the same tracked data.