Pumpkin String Lights

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +260.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

+260.3%

Conversion, latest week

1.9%

Market size, estimated

$25Ka year

Peak month

October65.6× the quietest month

Top search term

pumpkin string lights50K searches a year

Listings sell for $12.33 on average, from $7.42 to $18.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.33 that is $1K to $3K a year per listing.

Average price

$12.33under the $15 to $100 sweet spot

Price range

$7.42–$18.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 36.0% of listings are out of stock. The average listing ranks #1,917 within String Lights. It carries 472 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

93%

Out of stock, average day

36.0%

Average rank

#1,917in String Lights

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

472per listing

Listings tracked

27

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months