pumpkin string lights
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+260.3%90-day search growth — must beat 0% to launch
Review moat
Great472.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Price range
Okay$7.42–$18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 108K searches
According to Flapen's Amazon United States niche tracking, pumpkin string lights is a $25K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pumpkin string lights market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $74K–$99K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,917
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 81%
- Out of stock
- 36.0%
- Avg brand age
- 33 months
- Avg seller age
- 213 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
27
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
52%
Top 20: 94%
Open market
26%
- Runleo34%
- FFZZKJ11%
- Besitek9%
- TURNMEON8%
- BOHON8%
- Xingzd5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +260.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 65.6×
Top pumpkin string lights search terms
- pumpkin string lights50K/yr
- pumpkin lights string19K/yr
- jack o lantern string lights5K/yr
- halloween pumpkin string lights4K/yr
- pumpkin fairy lights4K/yr
- pumpkin string lights plug in7K/yr
- hanging pumpkin lights3K/yr
- pumpkin lights plug in4K/yr
- pumpkin string lights battery3K/yr
- mini pumpkin lights3K/yr
Top pumpkin string lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Runleo Halloween Decorations Pumpkin String Lights Battery Operated
Runleo$10.934.3★509 rev
Runleo Halloween Lights Battery Operated Pumpkin String Light Decorations
Runleo$13.394.3★636 rev
FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor
FFZZKJ$7.424.5★68 rev
BOHON Pumpkin Lights String 3D Jack-o-Lantern with Remote Timer
BOHON$11.694.4★1,101 rev
Runleo Halloween Lights Pumpkin String Light 20 LED 16.4ft Battery Operated
Runleo$16.554.4★124 rev
Newest
by launch date
QZFGYAN Halloween Pumpkin String Lights 8.5ft 10 Orange Jack-O-Lantern LED
QZFGYAN$18.665 rev
10.5Ft Halloween Pumpkin String Lights E12 Base LED Pumpkin Lights Plug in
Adirxon$8.588 rev
FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor
FFZZKJ$7.4268 rev
Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations
Besitek$10.44542 rev
8.5Ft Pumpkin Lights with 10 LED Bulbs Halloween Decorations Outdoor
Xingzd$11.5558 rev
Trending
90-day click momentum
Wnteple Halloween Decorations Pumpkin String Lights 20 LED 10Ft Battery Operated Cute 3D Orange Jack-O-Lantern Waterproof 2 Modes Steady/Flickering Light for Indoor Outdoor Party Home Decor
Wnteple$9.744.4★
QZFGYAN Halloween Pumpkin String Lights 8.5ft 10 Orange Jack-O-Lantern LED
QZFGYAN$18.664.6★
2 Pack Halloween Pumpkin String Lights 5Ft 10 LED Battery Operated Indoor
WYBG$9.484.5★
8.5Ft Pumpkin Lights with 10 LED Bulbs Halloween Decorations Outdoor
Xingzd$11.554.4★
Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations
Besitek$10.444.4★
What buyers say about pumpkin string lights
What buyers praise and complain about, mined from review topics.What buyers love
“Its very bright”
“Good value”
“Very good quality and cute”
“Battery life is good”
“Really pretty”
“Worked for me”
“fit the golf cart well”
“Works well & lasts”
“Its fun to adjust settings with remote”
“easy to use”
What buyers complain about
“not good for outdoor decoration”
“Average Product”
“there is no way they'd last”
“Immediately drains batteries”
“My only quibble is that the plastic is brittle/fragile”
“I wish they were a little brighter”
“not bright at all - very-very dull”
“They were a bit smaller than I thought they would be”
Top return reasons
Common questions
- Is pumpkin string lights profitable to sell on Amazon United States?
- The niche generates $25K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +260.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the pumpkin string lights niche?
- 22 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in pumpkin string lights?
- Top complaints mined from reviews: Suitable For Outdoor, Quality-Overall, Durability. The return rate is 5.0% — above our launch gate.
- When does demand for pumpkin string lights peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 65.6× the quietest.
- What does it cost to enter the pumpkin string lights niche?
- Listings span $7.42–$18.66; the average listing price is $12.33 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.