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Pumpkin Pathway Lights

Fail

Shoppers spend only $2K a year here, so Pumpkin Pathway Lights is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$2K/yr20K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
85%top-5 click share · 7 brands · 10 sellers

Flapen Score

Pumpkin Pathway Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Pumpkin Pathway Lights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Pathway Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Pathway Lights 20K times last year and spent an estimated $2K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.4%
Market size, estimated
$2Ka year
Top search term
pumpkin stake lights5K searches a year

02 · Price

A sale here is worth $22.31.

Listings sell for $22.31 on average, from $15.24 to $27.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.31 that is $0 to $2K a year per listing.

Average price
$22.31inside the $15 to $100 sweet spot
Price range
$15.24–$27.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 37.5% of listings are out of stock. The average listing ranks #1,613 within Landscape Lighting. It carries 169 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
71%
Out of stock, average day
37.5%
Average rank
#1,613in Landscape Lighting
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
169per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Pumpkin Pathway Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$199$398$596$7951101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

10

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

6%

  • Fkoeuxul22%
  • BRIGHTDECK20%
  • GOOTHY18%
  • Awinking13%
  • Generic11%
  • Weepong9%
  • Open — no brand owns it (1 brand, 6%)

Demand

Pumpkin Pathway Lights search demand

Weekly searches over the year. Pick a range.

225175Prime Day '26Dec '25Dec '25Dec '25Jan '26Jan '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Pumpkin Pathway Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin stake lights5K/yr
  • pumpkin pathway lights8K/yr
  • pumpkin walkway lights3K/yr
  • solar lights for pumpkins3K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Pathway Lights

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Brightness/Shine/Glow”
40%of negative reviews mention “Size-Overall”
4.6%of orders come back
“They look much larger in pictures”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Pumpkin Pathway Lights questions

Answered from the same tracked data.