Is pumpkin pathway lights profitable to sell on Amazon United States?

The niche generates $2K/yr across 7 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (42/100).

How competitive is the pumpkin pathway lights niche?

7 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in pumpkin pathway lights?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 4.6%.

What does it cost to enter the pumpkin pathway lights niche?

Listings span $15.24–$27.99; the average listing price is $22.31 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

pumpkin pathway lights

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Price range

Incredible$15.24–$27.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.31

avg listing price — sweet spot $15–$100

Review moat

Great169.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Competition

Bad85%

top-5 click share — a locked-up shelf

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 20K searches

According to Flapen's Amazon United States niche tracking, pumpkin pathway lights is a $2K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pumpkin pathway lights market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $17K–$22K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,613
Page quality: 0%
Prime: 71%
Sponsored: 100%
Out of stock: 37.5%
Avg brand age: 18 months
Avg seller age: 274 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Fkoeuxul22%
BRIGHTDECK20%
GOOTHY18%
Awinking13%
Generic11%
Weepong9%
Open — no brand owns it (1 brand, 6%)

Demand

Weekly Amazon search volume, last 9 weeks — >1,000% search growth over the last 90 days.

Open Trend

Top pumpkin pathway lights search terms

pumpkin stake lights5K/yr >1,000%1.1% conv.
pumpkin pathway lights8K/yr >1,000%0.4% conv.
pumpkin walkway lights3K/yr +661.1%0.0% conv.
solar lights for pumpkins3K/yr +0.0%0.0% conv.

All search terms

Top pumpkin pathway lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Waterproof Solar Black Cat on Crescent Moon with Hanging Pumpkin Lantern Outdoor Halloween Yard Decor for Garden Patio Lawn Pathway

Fkoeuxul$24.765.0★2 rev

BRIGHTDECK Halloween Pumpkin Stake Lights Set of 10 Decorative Solar Pumpkin Lights Waterproof Halloween Decorations for Outdoor Garden and Yard

BRIGHTDECK$27.994.6★145 rev

Halloween Pumpkin Pathway Markers Lights Outdoor 7Ft Connectable C7 Halloween Decorations Pathway String Lights with 4 Pumpkin Stakes Lights for Outdoor Garden Walkway Yard Driveway Lawn Party Decor

GOOTHY$21.774.5★297 rev

6 Pack Solar Jack O Lantern Stake String Lights - Orange Halloween Pathway Decor for Outdoor Halloween Yard Display

Awinking$15.244.1★544 rev

Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch (Style C)

Generic$21.645.0★3 rev

Newest

by launch date

Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch (Style C)

Generic$21.643 rev

2w ago

Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Waterproof Solar Black Cat on Crescent Moon with Hanging Pumpkin Lantern Outdoor Halloween Yard Decor for Garden Patio Lawn Pathway

Fkoeuxul$24.762 rev

1mo ago

4 Pumpkin Pathway Marker Lights Outdoor 7Ft Halloween Decoration Stake

Xingzd$18.8029 rev

11mo ago

BRIGHTDECK Halloween Pumpkin Stake Lights Set of 10 Decorative Solar Pumpkin Lights Waterproof Halloween Decorations for Outdoor Garden and Yard

BRIGHTDECK$27.99145 rev

1y ago

Weepong Halloween Decorations Outdoor 4 Pack Solar Lights 24 LED Scary Pumpkin Swaying Firefly Lights with Spider & Bats for Outside Garden Yard Lawn Grave Cemetery Ghost Decor Party Orange

Weepong$25.96165 rev

2y ago

What buyers say about pumpkin pathway lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow47%

“are pretty bright for a solcutear powered light”

Design-Overall20%

“it totally upgraded my Halloween decor setup”

Value For Money10%

“Worth every penny for fall decor lovers”

Durability7%

“These held up great”

Assembly/Installation7%

“No issues assembling or with lighting up”

What buyers complain about

Size-Overall40%

“They look much larger in pictures”

Durability30%

“Tops broke off very easy”

Advertised Vs Actual Product10%

“Deceiving”

Quality-Overall10%

“Cheap”

Top return reasons

Size-Overall88%

Shape/Style13%

Common questions

Is pumpkin pathway lights profitable to sell on Amazon United States?: The niche generates $2K/yr across 7 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (42/100).
How competitive is the pumpkin pathway lights niche?: 7 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in pumpkin pathway lights?: Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 4.6%.
What does it cost to enter the pumpkin pathway lights niche?: Listings span $15.24–$27.99; the average listing price is $22.31 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.