Is Pumpkin Lights for Inside Pumpkin profitable to sell on Amazon United States?

Flapen scores Pumpkin Lights for Inside Pumpkin 42 out of 100 on Amazon United States, a Fail. Shoppers spend $145K a year across 41 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew -7.1% in the last 90 days.

How competitive is the Pumpkin Lights for Inside Pumpkin niche on Amazon United States?

18 brands and 28 sellers compete in Pumpkin Lights for Inside Pumpkin on Amazon United States. The top 5 Pumpkin Lights for Inside Pumpkin products take 43% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Pumpkin Lights for Inside Pumpkin?

Pumpkin Lights for Inside Pumpkin buyers on Amazon United States complain most about Battery Life, Size-Overall, and Brightness/Shine/Glow. Returns run at 3.8% of orders.

When does demand for Pumpkin Lights for Inside Pumpkin peak?

Search demand for Pumpkin Lights for Inside Pumpkin on Amazon United States peaks in Oct–Nov, and the busiest month runs 25.3× the quietest.

What does it cost to enter the Pumpkin Lights for Inside Pumpkin niche?

Pumpkin Lights for Inside Pumpkin sells for $13.86 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.77 to $23.39. The average product has 8,499 reviews, the count a new listing must catch up to.

Pumpkin Lights for Inside Pumpkin

Fail

Demand is soft, at -7.1% this quarter, so Pumpkin Lights for Inside Pumpkin is a Fail.

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $145K/yr228K searches / yr
90-day growth: -7.1%search demand this quarter
Competition: 43%top-5 click share · 18 brands · 28 sellers

Flapen Score

Pumpkin Lights for Inside Pumpkin against its category

The dotted line is the Tools & Home Improvement average. Past it, Pumpkin Lights for Inside Pumpkin is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Pumpkin Lights for Inside Pumpkin market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Lights for Inside Pumpkin 228K times last year and spent an estimated $145K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months: 228K
Growth, 90 days vs prior 90: -7.1%
Conversion, latest week: 4.6%
Market size, estimated: $145Ka year
Peak month: October25.3× the quietest month
Top search term: flameless votive candles with remote17K searches a year

02 · Price

A sale here is worth $13.86.

Listings sell for $13.86 on average, from $4.77 to $23.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.86 that is $3K to $7K a year per listing.

Average price: $13.86under the $15 to $100 sweet spot
Price range: $4.77–$23.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$7K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #386 within Novelty Lighting. It carries 8,499 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 6.3%
Average rank: #386in Novelty Lighting
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 8,499per listing
Listings tracked: 41

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 40 months

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