Pumpkin Lights
MaybeSearch demand grew +158.5% this quarter. But buyers convert on only 1.4% of searches, so Pumpkin Lights is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 4859
- Market size
- $174K/yr762K searches / yr
- 90-day growth
- +158.5%search demand this quarter
- Competition
- 40%top-5 click share · 38 brands · 50 sellers
Flapen Score
Pumpkin Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Pumpkin Lights is stronger. Inside it, weaker.
Market
The Pumpkin Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Pumpkin Lights 762K times last year and spent an estimated $174K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +158.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.
- Searches, last 12 months
- 762K
- Growth, 90 days vs prior 90
- +158.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $174Ka year
- Peak month
- October235.6× the quietest month
- Top search term
- pumpkin lights310K searches a year
02 · Price
A sale here is worth $16.57.
Listings sell for $16.57 on average, from $4.64 to $137.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $16.57 that is $12K to $17K a year per listing.
- Average price
- $16.57inside the $15 to $100 sweet spot
- Price range
- $4.64–$137.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$17K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #1,194 within Novelty Lighting. It carries 3,820 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 90%
- Out of stock, average day
- 15.9%
- Average rank
- #1,194in Novelty Lighting
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 3,820per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Pumpkin Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 12mo ago
Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations
- Price
- $10.44
- Rating
- 4.4/5
- Reviews
- 542
- Age
- 1y ago
Runleo Halloween Lights Battery Operated Pumpkin String Light Decorations
- Price
- $13.39
- Rating
- 4.3/5
- Reviews
- 636
- Age
- 4y ago
Runleo Halloween Decorations Pumpkin String Lights Battery Operated
- Price
- $10.93
- Rating
- 4.3/5
- Reviews
- 509
- Age
- 4y ago
Runleo Halloween Lights Pumpkin String Light 20 LED 16.4ft Battery Operated
- Price
- $16.55
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 3y ago
Trending
90-day click momentum
Weinexra Stained Glass Pumpkin Lamp Pumpkin Stained Glass Lamp 2025 Halloween Pumpkins Ornaments Starry Night Indoor Pumpkins Lantern Decorations for Home Holiday Party (1PC)
- Price
- $13.30
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 10mo ago
6-Pack Carved Pumpkin Lights with Remote Control Eerie Glow for Halloween Jack-o-Lanterns Weather-Resistant & Easy to Install - Great for Pumpkin Carving Parties
- Price
- $12.20
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2y ago
3 Pack & Timer - Fall Decor Fall Garland with Pumpkin Lights 30Ft 60LED
- Price
- $16.46
- Rating
- 4.2/5
- Reviews
- 225
- Age
- 4y ago
2 Pack Halloween Pumpkin String Lights 5Ft 10 LED Battery Operated Indoor
- Price
- $9.48
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago
Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations
- Price
- $10.44
- Rating
- 4.4/5
- Reviews
- 542
- Age
- 1y ago
Newest
by launch dateWeinexra Stained Glass Pumpkin Lamp Pumpkin Stained Glass Lamp 2025 Halloween Pumpkins Ornaments Starry Night Indoor Pumpkins Lantern Decorations for Home Holiday Party (1PC)
- Price
- $13.30
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 10mo ago
FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 12mo ago
Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations
- Price
- $10.44
- Rating
- 4.4/5
- Reviews
- 542
- Age
- 1y ago
2 Pack Halloween Pumpkin String Lights 5Ft 10 LED Battery Operated Indoor
- Price
- $9.48
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago
Fall Decorations for Home - Flickering Flameless Wax Pumpkin LED Candle
- Price
- $27.37
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
38 rising
Sellers
50
Top-5 brand share
59%
Top 20: 87%
Top-5 click share
40%
Top 20: 76%
Open market
41%
- Runleo21%
- FFZZKJ11%
- Besitek10%
- TURNMEON8%
- Dylviw5%
- PumpkinHQ.com5%
Demand
Pumpkin Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 235.6×
Search terms
Top Pumpkin Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pumpkin lights310K/yr
- pumpkin light74K/yr
- halloween pumpkin lights36K/yr
- jack o lantern lights63K/yr
- pumpkin lights battery operated39K/yr
- jackolantern lights30K/yr
- led pumpkin lights25K/yr
- lights for pumpkins21K/yr
- pumpkin led lights14K/yr
- pumpkin lights outdoor29K/yr
Reviews and returns
What reviews say buyers love and hate about Pumpkin Lights
We read the reviews and the return reasons for every product selling here.
“Not bright enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pumpkin Lights questions
Answered from the same tracked data.