Is pumpkin lights profitable to sell on Amazon United States?

The niche generates $174K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +158.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the pumpkin lights niche?

38 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in pumpkin lights?

Top complaints mined from reviews: Brightness/Shine/Glow, Battery Life, Durability. The return rate is 3.6%.

When does demand for pumpkin lights peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 235.6× the quietest.

What does it cost to enter the pumpkin lights niche?

Listings span $4.64–$137.57; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 3,820 reviews — the moat a new listing must climb.

pumpkin lights

Worth a look

Shows demand growing +158.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+158.5%

90-day search growth — must beat 0% to launch

Avg price

Great$16.57

avg listing price — sweet spot $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.64–$137.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$174K

$174K/yr · 762K searches

Review moat

Okay3,820.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals Trending Out of Stock

According to Flapen's Amazon United States niche tracking, pumpkin lights is a $174K/yr Amazon United States market (762K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pumpkin lights market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: $829K–$994K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,194
Page quality: 0%
Prime: 90%
Sponsored: 78%
Out of stock: 15.9%
Avg brand age: 31 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

38 rising

Sellers

Top-5 brand share

59%

Top 20: 87%

Top-5 click share

40%

Top 20: 76%

Open market

41%

Runleo21%
FFZZKJ11%
Besitek10%
TURNMEON8%
Dylviw5%
PumpkinHQ.com5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +158.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 235.6×

Open Trend

Top pumpkin lights search terms

pumpkin lights310K/yr +242.3%1.2% conv.
pumpkin light74K/yr +225.7%0.6% conv.
halloween pumpkin lights36K/yr +214.8%0.5% conv.
jack o lantern lights63K/yr +94.0%0.6% conv.
pumpkin lights battery operated39K/yr +36.9%1.1% conv.
jackolantern lights30K/yr +49.5%0.8% conv.
led pumpkin lights25K/yr +80.5%0.3% conv.
lights for pumpkins21K/yr +37.8%0.2% conv.
pumpkin led lights14K/yr +192.6%1.5% conv.
pumpkin lights outdoor29K/yr +409.1%0.4% conv.

All search terms

Top pumpkin lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor

FFZZKJ$7.424.5★68 rev

Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations

Besitek$10.444.4★542 rev

Runleo Halloween Lights Battery Operated Pumpkin String Light Decorations

Runleo$13.394.3★636 rev

Runleo Halloween Decorations Pumpkin String Lights Battery Operated

Runleo$10.934.3★509 rev

Runleo Halloween Lights Pumpkin String Light 20 LED 16.4ft Battery Operated

Runleo$16.554.4★124 rev

Newest

by launch date

Weinexra Stained Glass Pumpkin Lamp Pumpkin Stained Glass Lamp 2025 Halloween Pumpkins Ornaments Starry Night Indoor Pumpkins Lantern Decorations for Home Holiday Party (1PC)

Weinexra$13.308 rev

10mo ago

FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor

FFZZKJ$7.4268 rev

12mo ago

Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations

Besitek$10.44542 rev

1y ago

2 Pack Halloween Pumpkin String Lights 5Ft 10 LED Battery Operated Indoor

WYBG$9.4816 rev

2y ago

Fall Decorations for Home - Flickering Flameless Wax Pumpkin LED Candle

MOREDOTS$27.37250 rev

2y ago

What buyers say about pumpkin lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow30%

“Beautiful glow”

Value For Money11%

“Good price”

Quality-Overall11%

“they are really good quality and came fast”

Advertised Vs Actual Product8%

“As advertised”

Battery Life6%

“Battery lasts”

Ease Of Use4%

“Easy to use”

Color4%

“fun colors”

Durability4%

“They are extremely durable”

Efficiency3%

“Worked perfect”

Size-Overall2%

“the right size”

What buyers complain about

Brightness/Shine/Glow15%

“Not bright enough”

Battery Life14%

“Battery life is terrible”

Durability6%

“Fell off and broke shortly after I got it”

Quality-Overall6%

“Cheap”

Size-Overall6%

“Little bigger”

Bulb Flicker/Dimming/Color6%

“They actually flicker”

Color3%

“the color is almost white”

Strength3%

“They are flimsy- light is not bright, I got some from Burlington Coat Factory for cheaper and better quality”

Value For Money3%

“over again so it gets expensive”

Water Resistance2%

“then Water get in to the seal is not that great”

Top return reasons

Size-Overall33%

Bulb Flicker/Dimming/Color13%

Color12%

Brightness/Shine/Glow9%

Advertised Vs Actual Product8%

Value For Money7%

Functionality-Overall4%

Alarm/Timer Accuracy3%

Quality-Overall3%

Defective Material/Parts1%

Common questions

Is pumpkin lights profitable to sell on Amazon United States?: The niche generates $174K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +158.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the pumpkin lights niche?: 38 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in pumpkin lights?: Top complaints mined from reviews: Brightness/Shine/Glow, Battery Life, Durability. The return rate is 3.6%.
When does demand for pumpkin lights peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 235.6× the quietest.
What does it cost to enter the pumpkin lights niche?: Listings span $4.64–$137.57; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 3,820 reviews — the moat a new listing must climb.