Skip to content

Protective Sunglasses

Maybe

Products sell for $31.76 on average, inside the sweet spot. But shoppers spend only $75K a year here, so Protective Sunglasses is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$75K/yr60K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
23%top-5 click share · 36 brands · 169 sellers

Flapen Score

Protective Sunglasses against its category

The dotted line is the Tools & Home Improvement average. Past it, Protective Sunglasses is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protective Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Protective Sunglasses 60K times last year and spent an estimated $75K. The top 5 brands take 61% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
3.9%
Market size, estimated
$75Ka year
Peak month
July2.4× the quietest month
Top search term
smith and wesson safety glasses20K searches a year

02 · Price

A sale here is worth $31.76.

Listings sell for $31.76 on average, from $6.51 to $164.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.76 that is $0 to $3K a year per listing.

Average price
$31.76inside the $15 to $100 sweet spot
Price range
$6.51–$164.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #444 within Eye Protection. It carries 3,443 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#444in Eye Protection
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,443per listing
Listings tracked
82

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Protective Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

169

Top-5 brand share

61%

Top 20: 91%

Top-5 click share

23%

Top 20: 55%

Open market

36%

  • Smith & Wesson44%
  • Walker's6%
  • MAGID4%
  • suoso4%
  • ATTCL3%
  • Lamicall3%

Demand

Protective Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Protective Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smith and wesson safety glasses20K/yr
  • shooting sunglasses9K/yr
  • protective sunglasses6K/yr
  • eye protection sunglasses4K/yr
  • shooting sunglasses for men6K/yr
  • smith and wesson glasses5K/yr
  • anti fog sunglasses6K/yr
  • smith and wesson safety glasses for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Protective Sunglasses

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Kinda small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Protective Sunglasses questions

Answered from the same tracked data.