Projector Night Light Plug in

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

2.8%

Market size, estimated

$69Ka year

Top search term

briignite night light night lights plug into wall led projector night light soft white for bedroom dimmable brightness dusk to dawn nightlight for kids nursery bathroom home decor gaming room20K searches a year

Listings sell for $17.80 on average, from $10.61 to $29.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.80 that is $4K to $9K a year per listing.

Average price

$17.80inside the $15 to $100 sweet spot

Price range

$10.61–$29.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Wall Lights. It carries 943 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#150in Wall Lights

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

943per listing

Listings tracked

4

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months