projector night light plug in
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.80avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$10.61–$29.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good942.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 140K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, projector night light plug in is a $69K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
projector night light plug in market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $71K–$89K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Briignite82%
- L LOHAS LED7%
- DORESshop5%
- B DyBoHF5%
Demand
Weekly Amazon search volume, last 22 weeks — -8.4% search growth over the last 90 days.Top projector night light plug in search terms
- briignite night light night lights plug into wall led projector night light soft white for bedroom dimmable brightness dusk to dawn nightlight for kids nursery bathroom home decor gaming room20K/yr
- briignite night lights plug into wall28K/yr
- plug in projector night light12K/yr
- projector night light plug in31K/yr
- night light projector plug in6K/yr
- briignite led projector night light5K/yr
- briignite night light7K/yr
- projector nightlight plug in4K/yr
- projector night light plug in wall5K/yr
- briignite3K/yr
Top projector night light plug in products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Briignite Night Light Night Lights Plug into Wall LED Projector Night Light
Briignite$16.794.7★1,010 rev
L LOHAS LED Night Light Projector Night Light with Dusk to Dawn Sensor
L LOHAS LED$14.414.8★142 rev
DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K
DORESshop$10.614.7★2,459 rev
Galaxy Star Night Light Projector 2-in-1 LED Night Light (Multicolor)
B DyBoHF$29.392.9★160 rev
Newest
by launch dateGalaxy Star Night Light Projector 2-in-1 LED Night Light (Multicolor)
B DyBoHF$29.39160 rev
L LOHAS LED Night Light Projector Night Light with Dusk to Dawn Sensor
L LOHAS LED$14.41142 rev
Briignite Night Light Night Lights Plug into Wall LED Projector Night Light
Briignite$16.791,010 rev
DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K
DORESshop$10.612,459 rev
Trending
90-day click momentumGalaxy Star Night Light Projector 2-in-1 LED Night Light (Multicolor)
B DyBoHF$29.392.9★
L LOHAS LED Night Light Projector Night Light with Dusk to Dawn Sensor
L LOHAS LED$14.414.8★
Briignite Night Light Night Lights Plug into Wall LED Projector Night Light
Briignite$16.794.7★
DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K
DORESshop$10.614.7★
What buyers say about projector night light plug in
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Perfect night lighting”
“Elegant and functional”
“As advertised”
“Worth The Price”
“Good quality”
“Its very pretty”
“Easy to use”
“These are very elegant”
“Its a great size”
What buyers complain about
“A little too bright”
“Did not work”
“Not as they say”
“Not a huge deal”
“These are small”
“seems like it could break easily”
“very cheap material”
“not good quality”
“Also, I ordered amber and received white”
“Would only flicker when plugged in”
Top return reasons
Common questions
- Is projector night light plug in profitable to sell on Amazon United States?
- The niche generates $69K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the projector night light plug in niche?
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in projector night light plug in?
- Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- What does it cost to enter the projector night light plug in niche?
- Listings span $10.61–$29.39; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 943 reviews — the moat a new listing must climb.