Is Prohear profitable to sell on Amazon United States?

Flapen scores Prohear 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $215K a year across 20 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +67.8% in the last 90 days.

How competitive is the Prohear niche on Amazon United States?

9 brands and 80 sellers compete in Prohear on Amazon United States. The top 5 Prohear products take 64% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Prohear?

Prohear buyers on Amazon United States complain most about Size-Overall, Charging, and Comfort-Overall. Returns run at 2.7% of orders.

When does demand for Prohear peak?

Search demand for Prohear on Amazon United States peaks in Apr–May–Jun–Jul, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Prohear niche?

Prohear sells for $46.28 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.62 to $115.48. The average product has 13,709 reviews, the count a new listing must catch up to.

Prohear

Maybe

Products sell for $46.28 on average, inside the sweet spot. But the top 5 brands take 92% of clicks, so Prohear is a Maybe.

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $215K/yr121K searches / yr
90-day growth: +67.8%search demand this quarter
Competition: 64%top-5 click share · 9 brands · 80 sellers

Flapen Score

Prohear against its category

The dotted line is the Tools & Home Improvement average. Past it, Prohear is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Prohear market on Amazon at a glance

Shoppers on Amazon United States searched for Prohear 121K times last year and spent an estimated $215K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months: 121K
Growth, 90 days vs prior 90: +67.8%
Conversion, latest week: 3.9%
Market size, estimated: $215Ka year
Peak month: May3.0× the quietest month
Top search term: mowing headphones22K searches a year

02 · Price

A sale here is worth $46.28.

Listings sell for $46.28 on average, from $10.62 to $115.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $46.28 that is $12K to $23K a year per listing.

Average price: $46.28inside the $15 to $100 sweet spot
Price range: $10.62–$115.48
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: $12K–$23K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Hearing Protection. It carries 13,709 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #14in Hearing Protection
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 13,709per listing
Listings tracked: 20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 45 months

Products