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Pro One Water Filter

Fail

The top 5 brands take 100% of clicks, so Pro One Water Filter is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$196K/yr76K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
73%top-5 click share · 3 brands · 11 sellers

Flapen Score

Pro One Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Pro One Water Filter is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pro One Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Pro One Water Filter 76K times last year and spent an estimated $196K. All 3 brands take every click. Demand peaks in Jan–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
1.9%
Market size, estimated
$196Ka year
Peak month
October2.2× the quietest month
Top search term
pro one water filter27K searches a year

02 · Price

A sale here is worth $133.66.

Listings sell for $133.66 on average, from $63.72 to $315.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $133.66 that is $0 to $13K a year per listing.

Average price
$133.66above the $15 to $100 sweet spot
Price range
$63.72–$315.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #140 within Water Filtration & Softeners. It carries 419 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#140in Water Filtration & Softeners
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
419per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Pro One Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$20K$39K$59K$78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • ProOne85%
  • Purewell12%
  • Culligan3%

Demand

Pro One Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Pro One Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pro one water filter27K/yr
  • proone water filter15K/yr
  • propur water filter7K/yr
  • pro one water filter replacement8K/yr
  • propur water filter replacement3K/yr
  • pro one3K/yr
  • proone3K/yr
  • pro one filter2K/yr
  • proone water filter replacement3K/yr
  • pro one water filter system4K/yr

Reviews and returns

What reviews say buyers love and hate about Pro One Water Filter

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Filtration”
31%of negative reviews mention “Filtration”
3.5%of orders come back
“Filter NOT imcluded”
A buyer, on “Filtration”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pro One Water Filter questions

Answered from the same tracked data.