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Primo Water Bottle Caps

Fail

Prices span $3.40–$12.88, mostly outside the sweet spot, so Primo Water Bottle Caps is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$52K/yr53K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
89%top-5 click share · 9 brands · 10 sellers

Flapen Score

Primo Water Bottle Caps against its category

The dotted line is the Tools & Home Improvement average. Past it, Primo Water Bottle Caps is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Primo Water Bottle Caps market on Amazon at a glance

Shoppers on Amazon United States searched for Primo Water Bottle Caps 53K times last year and spent an estimated $52K. The top 5 brands take 89% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
12.4%
Market size, estimated
$52Ka year
Peak month
August1.5× the quietest month
Top search term
primo water bottle caps34K searches a year

02 · Price

A sale here is worth $7.82.

Listings sell for $7.82 on average, from $3.40 to $12.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $7.82 that is $6K to $8K a year per listing.

Average price
$7.82under the $15 to $100 sweet spot
Price range
$3.40–$12.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Kitchen Fixtures. It carries 2,671 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Kitchen Fixtures
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,671per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Primo Water Bottle Caps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$23K$31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

8%

  • Gofriipai46%
  • Striludo15%
  • The Jug Plug12%
  • Xaxuqtu11%
  • KUWSEIY4%
  • NAKTOW3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Primo Water Bottle Caps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Primo Water Bottle Caps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • primo water bottle caps34K/yr
  • primo 5 gallon water jug cap18K/yr
  • primo 5 gallon water bottle caps463/yr

Reviews and returns

What reviews say buyers love and hate about Primo Water Bottle Caps

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Leak-Proof”
1.3%of orders come back
“They leak”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Primo Water Bottle Caps questions

Answered from the same tracked data.