Primo

Shoppers searched for this 870K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

870K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

2.3%

Market size, estimated

$3.7Ma year

Peak month

July1.3× the quietest month

Top search term

primo water dispenser296K searches a year

Listings sell for $188.48 on average, from $10.19 to $329.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $188.48 that is $188K to $236K a year per listing.

Average price

$188.48above the $15 to $100 sweet spot

Price range

$10.19–$329.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$188K–$236K

Returns

2.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #302 within Kitchen Fixtures. It carries 3,228 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#302in Kitchen Fixtures

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

3,228per listing

Listings tracked

18

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months