Primer Sealer

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months

518K

Growth, 90 days vs prior 90

+9.0%

Conversion, latest week

9.2%

Market size, estimated

$571Ka year

Peak month

October2.7× the quietest month

Top search term

primer spray paint147K searches a year

Listings sell for $12.02 on average, from $4.40 to $49.87. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $12.02 that is $30K to $36K a year per listing.

Average price

$12.02under the $15 to $100 sweet spot

Price range

$4.40–$49.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$30K–$36K

Returns

0.2%of orders · Amazon United States median 2.1%

26% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Paint & Primer. It carries 6,227 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

26%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#32in Paint & Primer

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

6,227per listing

Listings tracked

19

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months