Primer Paint

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+45.8%

Conversion, latest week

11.1%

Market size, estimated

$173Ka year

Peak month

August2.8× the quietest month

Top search term

zinsser peel stop11K searches a year

Listings sell for $28.75 on average, from $11.14 to $66.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $28.75 that is $7K to $14K a year per listing.

Average price

$28.75inside the $15 to $100 sweet spot

Price range

$11.14–$66.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

2.2%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Adhesives & Sealers. It carries 1,420 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Adhesives & Sealers

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,420per listing

Listings tracked

11

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months