Prepared Hero Fire Blanket for Home
FailThe top 5 brands take 100% of clicks, so Prepared Hero Fire Blanket for Home is a Fail.
- Flapen Score
- 47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 4847
- Market size
- $1.4M/yr374K searches / yr
- 90-day growth
- -29.8%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 6 sellers
Flapen Score
Prepared Hero Fire Blanket for Home against its category
The dotted line is the Tools & Home Improvement average. Past it, Prepared Hero Fire Blanket for Home is stronger. Inside it, weaker.
Market
The Prepared Hero Fire Blanket for Home market on Amazon at a glance
Shoppers on Amazon United States searched for Prepared Hero Fire Blanket for Home 374K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 374K
- Growth, 90 days vs prior 90
- -29.8%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $1.4Ma year
- Peak month
- December11.2× the quietest month
- Top search term
- prepared hero fire blanket115K searches a year
02 · Price
A sale here is worth $43.81.
Listings sell for $43.81 on average, from $5.01 to $115.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $43.81 that is $131K to $175K a year per listing.
- Average price
- $43.81inside the $15 to $100 sweet spot
- Price range
- $5.01–$115.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $131K–$175K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Fire Safety. It carries 11,026 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Fire Safety
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 11,026per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Prepared Hero Fire Blanket for Home products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Prepared Hero Emergency Fire Blanket - 2 Pack - Fire Suppression for Kitchen 39 x 39 Fiberglass Fire Blanket for Home
- Price
- $37.31
- Rating
- 4.8/5
- Reviews
- 32,535
- Age
- 4y ago
Prepared Hero Fireproof Apron for Grilling & BBQ Withstands 1100F Doubles as Fire Blanket Quick-Release Straps Full Torso Coverage Fire-Resistant Patent Pending Grey 1 Pack
- Price
- $49.52
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago
Prepared Hero Emergency Fire Blanket - 4 Pack - Fire Suppression for Kitchen 39 x 39 Fiberglass Fire Blanket for Home
- Price
- $55.67
- Rating
- 4.8/5
- Reviews
- 32,535
- Age
- 5y ago
Hero Privacy Pen | 3-in-1 Travel Privacy Tool | RF Signal Detector Infrared Camera Lens Finder and Door Motion Alarm | Pocket-Sized No App Needed Rechargeable 1 Pack
- Price
- $68.57
- Rating
- 3.7/5
- Reviews
- 54
- Age
- 10mo ago
Prepared Hero Emergency Fire Blanket - 1 Pack - Fire Suppression for Kitchen 39 x 39 Fiberglass Fire Blanket for Home
- Price
- $23.15
- Rating
- 4.8/5
- Reviews
- 32,535
- Age
- 5y ago
Trending
90-day click momentumPrepared Hero Fireproof Apron for Grilling & BBQ Withstands 1100F Doubles as Fire Blanket Quick-Release Straps Full Torso Coverage Fire-Resistant Patent Pending Grey 1 Pack
- Price
- $49.52
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago
Prepared Hero Fireproof Apron for Grilling & BBQ Withstands 1100F Doubles as Fire Blanket Quick-Release Straps Full Torso Coverage Fire-Resistant Patent Pending Blue 1 Pack
- Price
- $49.62
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2mo ago
Hero Privacy Pen | 3-in-1 Travel Privacy Tool | RF Signal Detector Infrared Camera Lens Finder and Door Motion Alarm | Pocket-Sized No App Needed Rechargeable 1 Pack
- Price
- $68.57
- Rating
- 3.7/5
- Reviews
- 54
- Age
- 10mo ago
Hero Privacy Pen | 3-in-1 Travel Privacy Tool | RF Signal Detector Infrared Camera Lens Finder and Door Motion Alarm | Pocket-Sized No App Needed Rechargeable 2 Pack
- Price
- $115.32
- Rating
- 3.7/5
- Reviews
- 54
- Age
- 10mo ago
WUERLI Fire Blanket for Home and Kitchen 40 x 40 4 Pack Emergency Fire Blanket
- Price
- $20.70
- Rating
- 4.8/5
- Reviews
- 2,300
- Age
- 2y ago
Newest
by launch datePrepared Hero Fireproof Apron for Grilling & BBQ Withstands 1100F Doubles as Fire Blanket Quick-Release Straps Full Torso Coverage Fire-Resistant Patent Pending Blue 1 Pack
- Price
- $49.62
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2mo ago
Prepared Hero Fireproof Apron for Grilling & BBQ Withstands 1100F Doubles as Fire Blanket Quick-Release Straps Full Torso Coverage Fire-Resistant Patent Pending Grey 1 Pack
- Price
- $49.52
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago
Hero Privacy Pen | 3-in-1 Travel Privacy Tool | RF Signal Detector Infrared Camera Lens Finder and Door Motion Alarm | Pocket-Sized No App Needed Rechargeable 1 Pack
- Price
- $68.57
- Rating
- 3.7/5
- Reviews
- 54
- Age
- 10mo ago
Hero Privacy Pen | 3-in-1 Travel Privacy Tool | RF Signal Detector Infrared Camera Lens Finder and Door Motion Alarm | Pocket-Sized No App Needed Rechargeable 2 Pack
- Price
- $115.32
- Rating
- 3.7/5
- Reviews
- 54
- Age
- 10mo ago
WUERLI Fire Blanket for Home and Kitchen 40 x 40 4 Pack Emergency Fire Blanket
- Price
- $20.70
- Rating
- 4.8/5
- Reviews
- 2,300
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Prepared Hero93%
- WUERLI4%
- SecuCaptain3%
Demand
Prepared Hero Fire Blanket for Home search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.2×
Search terms
Top Prepared Hero Fire Blanket for Home search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prepared hero fire blanket115K/yr
- prepared hero87K/yr
- prepared hero fire blanket for home110K/yr
- hero fire blanket12K/yr
- fire blanket prepared hero28K/yr
- prepare hero fire blanket3K/yr
- fire hero blanket2K/yr
- emergency fire blanket by prepared hero1K/yr
- hero blanket4K/yr
- prepared hero blanket3K/yr
Reviews and returns
What reviews say buyers love and hate about Prepared Hero Fire Blanket for Home
We read the reviews and the return reasons for every product selling here.
“the burned up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prepared Hero Fire Blanket for Home questions
Answered from the same tracked data.