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Prensa

Maybe

Products sell for $85.11 on average, inside the sweet spot. But demand is soft, at -10.4% this quarter, so Prensa is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$309K/yr151K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
39%top-5 click share · 19 brands · 69 sellers

Flapen Score

Prensa against its category

The dotted line is the Tools & Home Improvement average. Past it, Prensa is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prensa market on Amazon at a glance

Shoppers on Amazon United States searched for Prensa 151K times last year and spent an estimated $309K. The top 5 brands take 70% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
2.4%
Market size, estimated
$309Ka year
Peak month
July1.8× the quietest month
Top search term
prensa26K searches a year

02 · Price

A sale here is worth $85.11.

Listings sell for $85.11 on average, from $24.68 to $353.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $85.11 that is $9K to $21K a year per listing.

Average price
$85.11inside the $15 to $100 sweet spot
Price range
$24.68–$353.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$9K–$21K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Workholding Devices. It carries 1,255 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#25in Workholding Devices
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,255per listing
Listings tracked
37

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
52 months

Products

Top Prensa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$15K$31K$46K$62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

69

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

25%

  • VEVOR40%
  • Forward10%
  • Nakkaa8%
  • Wilton7%
  • SEDY5%
  • Yost Tools5%

Demand

Prensa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Prensa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prensa26K/yr
  • bench vise 8 inch heavy duty18K/yr
  • bench clamps18K/yr
  • vevor vise8K/yr
  • prensa de banco5K/yr
  • 6 inch vise8K/yr
  • 6 bench vise7K/yr
  • 6 vise7K/yr
  • clamp on bench vise6K/yr
  • vevor bench vise6K/yr

Reviews and returns

What reviews say buyers love and hate about Prensa

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.8%of orders come back
“It's small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Prensa questions

Answered from the same tracked data.