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Ppf900z Pur Water Filter Replacement

Maybe

Shoppers spend an estimated $6.0M a year here. But the top 5 brands take 98% of clicks, so Ppf900z Pur Water Filter Replacement is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$6.0M/yr1.8M searches / yr
90-day growth
+3.6%search demand this quarter
Competition
57%top-5 click share · 6 brands · 50 sellers

Flapen Score

Ppf900z Pur Water Filter Replacement against its category

The dotted line is the Tools & Home Improvement average. Past it, Ppf900z Pur Water Filter Replacement is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ppf900z Pur Water Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Ppf900z Pur Water Filter Replacement 1.8M times last year and spent an estimated $6.0M. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.0M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
13.4%
Market size, estimated
$6.0Ma year
Peak month
July6.3× the quietest month
Top search term
pur water filter replacement708K searches a year

02 · Price

A sale here is worth $24.39.

Listings sell for $24.39 on average, from $9.04 to $49.52. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $24.39 that is $244K to $305K a year per listing.

Average price
$24.39inside the $15 to $100 sweet spot
Price range
$9.04–$49.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$244K–$305K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Water Filtration & Softeners. It carries 15,574 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Water Filtration & Softeners
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
15,574per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Ppf900z Pur Water Filter Replacement products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$301K$601K$902K$1.2M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

50

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

0%

  • PUR76%
  • AQUA CREST13%
  • Fil-fresh3%
  • iSingo2%
  • Waterdrop2%
  • Cabiclean2%

Demand

Ppf900z Pur Water Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.3×

Search terms

Top Ppf900z Pur Water Filter Replacement search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pur water filter replacement708K/yr
  • pur water filter363K/yr
  • pur filter replacement173K/yr
  • pur filter134K/yr
  • pur plus water filter69K/yr
  • pur plus water filter replacement56K/yr
  • pur filters36K/yr
  • pure water filters replacement38K/yr
  • pur water filters30K/yr
  • water filter pur28K/yr

Reviews and returns

What reviews say buyers love and hate about Ppf900z Pur Water Filter Replacement

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Filtration”
35%of negative reviews mention “Filtration”
1.6%of orders come back
“Poor quality filter”
A buyer, on “Filtration”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ppf900z Pur Water Filter Replacement questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data