power outage
Skip itSoft demand (-9.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.24avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$20.69–$180.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$106K$106K/yr · 152K searches
Review moat
Bad6,739.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, power outage is a $106K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
power outage market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $111K–$133K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 4.9%
- Avg brand age
- 41 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
28%
- GE36%
- Emergency Zone10%
- FosPower8%
- Neporal6%
- DEBAOBULB6%
- Energizer6%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -9.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 9.3×
Top power outage search terms
- battery powered28K/yr
- power outage kit26K/yr
- power outage49K/yr
- ge led battery backup light bulb10K/yr
- ge battery backup light bulb4K/yr
- ge rechargeable light bulb3K/yr
- power outage essentials for home7K/yr
- power outage essentials winter11K/yr
- power outage essentials for winter15K/yr
Top power outage products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE LED+ Battery Backup Emergency Light Bulbs A21 3 Colors 2 Pack
GE$29.504.5★344 rev
Emergency Zone Power Outage Emergency Kit - Premium | Power Outage Essentials w/Emergency Light for Hurricane Prep Tornado Emergency Kit Etc | Power-Loss Ready Emergency Supplies for The Dark
Emergency Zone$89.884.7★67 rev
FosPower NOAA Emergency Weather Radio A1 7400mWh Portable Power Bank AM/FM USB/Solar/Hand Crank Charging Battery Operated SOS Alarm & Flashlight for Indoor/Outdoor Emergency - Orange
FosPower$29.164.6★37,731 rev
Neporal A19 Rechargeable Light Bulbs Emergency Light Bulb for Power Outages Led Bulb 60 Watt Equiv. Self-Charging Light Bulb 1200mAh Battery Backup Light Bulbs for Daily Emergency Use (Daylight)
Neporal$23.064.5★2,157 rev
Lichamp LED Camping Lantern 4 Pack Battery Powered Flashlight for Power Outages Portable Collapsible Hanging Light Essential for Home Outdoor Emergency Lamp Survival Kit Gear for Hurricane Gray
Lichamp$23.164.7★10,727 rev
Newest
by launch date
Energizer WeatheReady Power Outage Kit with 2-in-1 LED Flashlight Lantern LED Headlamp IPX4 Water-Resistant Backup AA + AAA Batteries Storage Case Hurricane Preparedness Items
Energizer$20.6969 rev
GE LED+ Battery Backup Emergency Light Bulbs A21 3 Colors 2 Pack
GE$29.50344 rev
Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.9111,442 rev
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$21.011,000 rev
DEBAOBULB 4 Pack Rechargeable Emergency Light Bulbs Battery Powered LED Light Bulb 6000K Daylight E26 120 Volt 9W 60W Equivalent with 1200mAh for Home Power Outage Camping Hurricane
DEBAOBULB$23.273,679 rev
Trending
90-day click momentumEnergizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.914.7★
DEBAOBULB 4 Pack Rechargeable Emergency Light Bulbs Battery Powered LED Light Bulb 6000K Daylight E26 120 Volt 9W 60W Equivalent with 1200mAh for Home Power Outage Camping Hurricane
DEBAOBULB$23.274.6★
HOWEASY Portable Power Station 120W(240W Peak) Solar Generator 88Wh Lithium Battery Power with 110V AC Outlet/DC/USB/LED Light for Outdoor Camping Trip Hunting Emergency(Solar Panel Optional)
HOWEASY$62.124.3★
Neporal A19 Rechargeable Light Bulbs Emergency Light Bulb for Power Outages Led Bulb 60 Watt Equiv. Self-Charging Light Bulb 1200mAh Battery Backup Light Bulbs for Daily Emergency Use (Daylight)
Neporal$23.064.5★
Abpir318 PCS Emergency Survival Kit Survival Gear and Equipment First Aid Kit Med Supplies for Vehicles Travel Car Camping Hiking Disaster Preparedness Gifts for Christmas Birthday Him Men
Abpir$31.824.6★
What buyers say about power outage
What buyers praise and complain about, mined from review topics.What buyers love
“Great lights”
“Charges fast”
“Excellent Product”
“GREAT VALUE”
“Easy to operate”
“As advertised”
“Portable Power Station”
“Long battery life”
“The weight is perfect”
“Good size”
What buyers complain about
“Will Not Charge”
“Doesnt work”
“Not bright enough”
“Break easy”
“Low quality”
“very low battery life”
“Super small”
“Not worth the price”
“Incorrect description”
“Very fragile”
Top return reasons
Common questions
- Is power outage profitable to sell on Amazon United States?
- The niche generates $106K/yr across 16 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the power outage niche?
- 14 brands and 21 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in power outage?
- Top complaints mined from reviews: Charging, Functionality-Overall, Brightness/Shine/Glow. The return rate is 3.5%.
- When does demand for power outage peak?
- Demand peaks in Jan; the busiest month runs 9.3× the quietest.
- What does it cost to enter the power outage niche?
- Listings span $20.69–$180.31; the average listing price is $44.24 (sweet spot $15–$100). The average incumbent carries 6,740 reviews — the moat a new listing must climb.