power failure night light
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.37avg listing price — sweet spot $15–$100
Price range
Great$8.65–$49.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,816.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 92K searches
According to Flapen's Amazon United States niche tracking, power failure night light is a $61K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
power failure night light market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $117K–$140K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #642
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.8%
- Avg brand age
- 50 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
47
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
10%
- GE25%
- ROSSEX23%
- Energizer19%
- Camelion12%
- Enhon6%
- Wennyn5%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.Peak months: Jan, Oct · busiest ÷ quietest = 2.8×
Top power failure night light search terms
- power failure night light31K/yr
- power outage night light9K/yr
- emergency night lights for power failure12K/yr
- emergency night light8K/yr
- emergency night lights plug into wall5K/yr
- night light flashlight6K/yr
- night light flashlight combo8K/yr
- nightlight flashlight5K/yr
- flashlight nightlight plug in4K/yr
- night light flashlight plug into wall4K/yr
Top power failure night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$21.014.5★1,000 rev
GE Plug in Power Failure Night Light with Dusk to Dawn Sensor 2 Pack
GE$16.564.5★2,886 rev
Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.914.7★11,442 rev
Camelion Power Failure Night Light Flashlight Motion Sensing 3-Pack
Camelion$32.694.6★363 rev
GE 3-in-1 LED Power Failure Nighlight Emergency Flashlight Soft White Night Light Plug Into Wall Rechargeable Dusk to Dawn Auto On/Off Hurricane Storm Tornado 11281
GE$11.354.6★1,124 rev
Newest
by launch date
BZHKU 4 in 1 LED Emergency Lightswith Motion Sensor & Dusk to Dawn Sensor Night Light for Home Power FailureRechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage
BZHKU$19.3729 rev
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 4 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$27.36247 rev
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 1 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$9.451,000 rev
Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.9111,442 rev
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$21.011,000 rev
Trending
90-day click momentumBZHKU 4 in 1 LED Emergency Lightswith Motion Sensor & Dusk to Dawn Sensor Night Light for Home Power FailureRechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage
BZHKU$19.374.6★
BZHKU Plug-in LED Night Light Rechargeable Emergency Flashlight 2 Pack
BZHKU$24.374.3★
GE 3-in-1 LED Power Failure Nighlight Emergency Flashlight Soft White Night Light Plug Into Wall Rechargeable Dusk to Dawn Auto On/Off Hurricane Storm Tornado 11281
GE$11.354.6★
Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.914.7★
Camelion 3-in-1 Power Outage Night Light Motion Sensor 6-Pack
Camelion$44.154.4★
What buyers say about power failure night light
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Very good build quality”
“As described”
“Great night light good quality”
“Excellent value”
“Easy to use”
“Works well, and still lasting”
“Motion sensor is effective”
“Works great”
“Always charged as they stay plugged in”
What buyers complain about
“Not bright”
“dead after two weeks”
“Low quality”
“One light in our set did not work”
“many of them just seem not to fit into the plug outlet correctly”
“are not motion sensors”
“It angers me that we get this kind of false advertising”
“Of the two that dont work”
“Battery dies in 2 weeks”
“they're way too expensive for what they are”
Top return reasons
Common questions
- Is power failure night light profitable to sell on Amazon United States?
- The niche generates $61K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the power failure night light niche?
- 12 brands and 47 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in power failure night light?
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Quality-Overall. The return rate is 1.6%.
- When does demand for power failure night light peak?
- Demand peaks in Jan–Oct; the busiest month runs 2.8× the quietest.
- What does it cost to enter the power failure night light niche?
- Listings span $8.65–$49.60; the average listing price is $23.37 (sweet spot $15–$100). The average incumbent carries 4,817 reviews — the moat a new listing must climb.