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Portable Tool Box with Wheels

Fail

Buyers convert on only 0.9% of searches, so Portable Tool Box with Wheels is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$183K/yr230K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
44%top-5 click share · 8 brands · 41 sellers

Flapen Score

Portable Tool Box with Wheels against its category

The dotted line is the Tools & Home Improvement average. Past it, Portable Tool Box with Wheels is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Tool Box with Wheels market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Tool Box with Wheels 230K times last year and spent an estimated $183K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
0.9%
Market size, estimated
$183Ka year
Top search term
portable tool box with wheels63K searches a year

02 · Price

A sale here is worth $92.42.

Listings sell for $92.42 on average, from $33.17 to $164.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $92.42 that is $0 to $9K a year per listing.

Average price
$92.42inside the $15 to $100 sweet spot
Price range
$33.17–$164.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #376 within Tool Organizers. It carries 1,086 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
70%
Out of stock, average day
3.1%
Average rank
#376in Tool Organizers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,086per listing
Listings tracked
30

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
40 months

Products

Top Portable Tool Box with Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

41

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

4%

  • Keter43%
  • CRAFTSMAN16%
  • Stalwart12%
  • AIRAJ11%
  • DEWALT8%
  • BLACK+DECKER5%
  • Open — no brand owns it (2 brands, 4%)

Search terms

Top Portable Tool Box with Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable tool box with wheels63K/yr
  • keter stack and roll17K/yr
  • keter tool box24K/yr
  • tool box wheels19K/yr
  • wheeled tool box12K/yr
  • portable rolling tool box10K/yr
  • stanley rolling tool box7K/yr
  • rolling chest7K/yr
  • tool container with wheels8K/yr
  • rolling toolbox with wheels6K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Tool Box with Wheels

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“quality control issues”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Portable Tool Box with Wheels questions

Answered from the same tracked data.