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Portable Rechargeable Bright Keychain Flashlight

Fail

Demand is soft, at -79.0% this quarter, so Portable Rechargeable Bright Keychain Flashlight is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$36K/yr76K searches / yr
90-day growth
-79.0%search demand this quarter
Competition
68%top-5 click share · 12 brands · 20 sellers

Flapen Score

Portable Rechargeable Bright Keychain Flashlight against its category

The dotted line is the Tools & Home Improvement average. Past it, Portable Rechargeable Bright Keychain Flashlight is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Rechargeable Bright Keychain Flashlight market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Rechargeable Bright Keychain Flashlight 76K times last year and spent an estimated $36K. The top 5 brands take 76% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -79.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-79.0%
Conversion, latest week
3.1%
Market size, estimated
$36Ka year
Top search term
portable rechargeable bright keychain flashlight49K searches a year

02 · Price

A sale here is worth $15.04.

Listings sell for $15.04 on average, from $8.66 to $21.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $15.04 that is $4K to $8K a year per listing.

Average price
$15.04inside the $15 to $100 sweet spot
Price range
$8.66–$21.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #906 within Flashlights. It carries 817 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
9.0%
Average rank
#906in Flashlights
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
817per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Portable Rechargeable Bright Keychain Flashlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • Ciwuzxs22%
  • Zypilatsry17%
  • MAKDAK17%
  • gicmics13%
  • Coliatik7%
  • Charunee4%

Demand

Portable Rechargeable Bright Keychain Flashlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 39.3× · 9 of 12 months tracked

Search terms

Top Portable Rechargeable Bright Keychain Flashlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable rechargeable bright keychain flashlight49K/yr
  • keychain work light3K/yr
  • rechargeable key light3K/yr
  • keychain flashlight phone charger4K/yr
  • portable rechargeable bright keychain flashlight phone charger3K/yr
  • portable rechargeable keychain flashlight6K/yr
  • portable mini usb torch2K/yr
  • vbbert keychain flashlight5K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Rechargeable Bright Keychain Flashlight

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
1.3%of orders come back
“A little too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Portable Rechargeable Bright Keychain Flashlight questions

Answered from the same tracked data.