portable light
Worth a lookShows a sweet-spot price point ($25.48 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.48avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$9.22–$47.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Great$975K$975K/yr · 1.8M searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,252.34avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, portable light is a $975K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
portable light market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- $1.3M–$1.5M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
53
Top-5 brand share
47%
Top 20: 80%
Top-5 click share
34%
Top 20: 68%
Open market
50%
- MCGOR25%
- EZVALO10%
- Gritin5%
- JINLITE4%
- Coquimbo3%
- Rodalims3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
Top portable light search terms
- magnetic light274K/yr
- wireless lights173K/yr
- magnetic light bar166K/yr
- lmparas recargables para cuba103K/yr
- rechargeable led lights128K/yr
- magnetic lights98K/yr
- bombillas recargables73K/yr
- rechargeable led strip lights74K/yr
- rechargeable light bar69K/yr
- wireless light81K/yr
Top portable light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs
MCGOR$16.524.5★58,705 rev
Gritin 10.2inch Under Cabinet Lighting Rechargeable 2 Pack
Gritin$11.024.6★21,286 rev
JINLITE Magnetic Work Light - 3000LM Rechargeable LED Work Light Bar 5200mAh Under Hood Mechanic Light for Garage Workshop Vehicle Inspection (1 Pack Green)
JINLITE$45.154.7★271 rev
Coquimbo Tool Gifts for Men Dad Husband Rechargeable LED Work Light BBQ Grill Accessories with Magnetic Base Hook 360 Rotate Mechanic Flashlight Mens Christmas Stocking Stuffers (2 Pack Black)
Coquimbo$14.454.3★24,295 rev
Under Cabinet Lighting 14.7 Rechargeable Motion Sensor Light Indoor 2 Pack Magnetic Dimmable Closet Lights Wireless Under Counter Lights for Kitchen Stairs Hallway
MCGOR$24.374.5★58,705 rev
Newest
by launch date
EZVALO 80RGB Color Changing Under Cabinet Lighting Wireless 1800mAh Rechargeable Led Strip Shelf Lights Timer & Dimmable Bar Light with Remote for Kitchen Bedroom Display Case Car 6Pack
EZVALO$47.85235 rev
Ruboliy 2Pack Magnetic Rechargeable LED Work Light/Flashlight for Mechanics
Ruboliy$41.23457 rev
KYEKIO 2Pack Rechargeable LED Ceiling Light/Shower Light with Remote
KYEKIO$38.41508 rev
JINLITE Magnetic Work Light - 3000LM Rechargeable LED Work Light Bar 5200mAh Under Hood Mechanic Light for Garage Workshop Vehicle Inspection (1 Pack Green)
JINLITE$45.15271 rev
EZVALO 10inch Under Cabinet Lighting LED Motion Sensor Light Indoor 2400mAh USB Rechargeable Closet Lights Dimmable & Magnetic Wireless Under Counter Lights for Kitchen Pantry Stairs (2 Pack)
EZVALO$10.631,953 rev
Trending
90-day click momentum
Emergency Rechargeable Light Bulbs 6 Pack Keep Lighting When Power Failure A21 9W 60W Equiv. Battery Operated Light Bulb with 1200mAh for Home Camping Emergency Time 4-5 hrs(with Hook Warm White)
Noger$22.524.6★
EZVALO 80RGB Color Changing Under Cabinet Lighting Wireless 1800mAh Rechargeable Led Strip Shelf Lights Timer & Dimmable Bar Light with Remote for Kitchen Bedroom Display Case Car 6Pack
EZVALO$47.854.6★
Rechargeable Motion Sensor Ceiling Light with Remote Battery Operated Closet Light No Wiring Wireless LED Shower Lights 3 Colors Dimmable Indoor Overhead Lamp for Closet Shower Pantry Shed Hallway
Bairth$18.254.3★
120W Solar Rechargeable Work Light 144 LED 10000LM Led Work Light with 4 Modes Portable Flood Light with Stand IP66 Waterproof Outdoor Working Light for Emergency Mechanic Camping Repair (Yellow)
DANCINGBOAR$17.414.4★
EZVALO 10inch Under Cabinet Lighting LED Motion Sensor Light Indoor 2400mAh USB Rechargeable Closet Lights Dimmable & Magnetic Wireless Under Counter Lights for Kitchen Pantry Stairs (2 Pack)
EZVALO$10.634.6★
What buyers say about portable light
What buyers praise and complain about, mined from review topics.What buyers love
“Brightness is great”
“Charge lasts forever”
“The build quality is excellent”
“EASY TO INSTALL”
“Money well spent”
“Ease of use”
“Better than I expected”
“Amazing battery life”
“Excellent motion detection”
“Magnets hold well”
What buyers complain about
“No charge”
“easy to break”
“Battery does NOT last long”
“aren't all that bright”
“Inconsistent quality”
“Half the lights didnt work”
“Magnets suck”
“The price was just too much”
“a bit larger”
“Terrible adhesive”
Top return reasons
Common questions
- Is portable light profitable to sell on Amazon United States?
- The niche generates $975K/yr across 47 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the portable light niche?
- 38 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in portable light?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.4%.
- When does demand for portable light peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the portable light niche?
- Listings span $9.22–$47.85; the average listing price is $25.48 (sweet spot $15–$100). The average incumbent carries 8,252 reviews — the moat a new listing must climb.