Skip to content

Portable Light

Maybe

Products sell for $25.48 on average, inside the sweet spot. But demand is soft, at -14.6% this quarter, so Portable Light is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$975K/yr1.8M searches / yr
90-day growth
-14.6%search demand this quarter
Competition
34%top-5 click share · 38 brands · 53 sellers

Flapen Score

Portable Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Portable Light is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Light market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Light 1.8M times last year and spent an estimated $975K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $975K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
2.2%
Market size, estimated
$975Ka year
Peak month
October1.7× the quietest month
Top search term
magnetic light274K searches a year

02 · Price

A sale here is worth $25.48.

Listings sell for $25.48 on average, from $9.22 to $47.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $25.48 that is $25K to $32K a year per listing.

Average price
$25.48inside the $15 to $100 sweet spot
Price range
$9.22–$47.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$25K–$32K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Job Site Lighting. It carries 8,252 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Job Site Lighting
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
8,252per listing
Listings tracked
47

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
32 months

Products

Top Portable Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$49K$97K$146K$195K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

53

Est. top-5 brand share

47%

Top 20: 80%

Est. top-5 click share

34%

Top 20: 68%

Open market

50%

  • MCGOR25%
  • EZVALO10%
  • Gritin5%
  • JINLITE4%
  • Coquimbo3%
  • Rodalims3%

Demand

Portable Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Portable Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnetic light274K/yr
  • wireless lights173K/yr
  • magnetic light bar166K/yr
  • lmparas recargables para cuba103K/yr
  • rechargeable led lights128K/yr
  • magnetic lights98K/yr
  • bombillas recargables73K/yr
  • rechargeable led strip lights74K/yr
  • rechargeable light bar69K/yr
  • wireless light81K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Light

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Charging”
2.4%of orders come back
“No charge”
A buyer, on “Charging”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Portable Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data