Is Portable Light profitable to sell on Amazon United States?

Flapen scores Portable Light 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $975K a year across 47 tracked products. Amazon counts 10 of the 10 products launched in the last year as successful launches. Search demand grew -14.6% in the last 90 days.

How competitive is the Portable Light niche on Amazon United States?

38 brands and 53 sellers compete in Portable Light on Amazon United States. The top 5 Portable Light products take 34% of clicks, and the top 5 brands take 47%.

What do buyers complain about in Portable Light?

Portable Light buyers on Amazon United States complain most about Charging, Durability, and Battery Life. Returns run at 2.4% of orders.

When does demand for Portable Light peak?

Search demand for Portable Light on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Portable Light niche?

Portable Light sells for $25.48 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.22 to $47.85. The average product has 8,252 reviews, the count a new listing must catch up to.

Portable Light

Maybe

Products sell for $25.48 on average, inside the sweet spot. But demand is soft, at -14.6% this quarter, so Portable Light is a Maybe.

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $975K/yr1.8M searches / yr
90-day growth: -14.6%search demand this quarter
Competition: 34%top-5 click share · 38 brands · 53 sellers

Flapen Score

Portable Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Portable Light is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Portable Light market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Light 1.8M times last year and spent an estimated $975K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $975K a year.

Searches, last 12 months: 1.8M
Growth, 90 days vs prior 90: -14.6%
Conversion, latest week: 2.2%
Market size, estimated: $975Ka year
Peak month: October1.7× the quietest month
Top search term: magnetic light274K searches a year

02 · Price

A sale here is worth $25.48.

Listings sell for $25.48 on average, from $9.22 to $47.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $25.48 that is $25K to $32K a year per listing.

Average price: $25.48inside the $15 to $100 sweet spot
Price range: $9.22–$47.85
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 50K–60K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $25K–$32K
Returns: 2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Job Site Lighting. It carries 8,252 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #88in Job Site Lighting
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 8,252per listing
Listings tracked: 47

04 · Newcomers

Amazon counts 10 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 10Amazon's first-year sales bar
Average brand age: 32 months

Products