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Portable Desk Lamp

Fail

Demand is soft, at -6.5% this quarter, so Portable Desk Lamp is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$101K/yr155K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
51%top-5 click share · 26 brands · 70 sellers

Flapen Score

Portable Desk Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Portable Desk Lamp is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Desk Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Desk Lamp 155K times last year and spent an estimated $101K. The top 5 brands take 60% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
3.1%
Market size, estimated
$101Ka year
Peak month
January1.4× the quietest month
Top search term
portable desk lamp33K searches a year

02 · Price

A sale here is worth $21.10.

Listings sell for $21.10 on average, from $8.68 to $62.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.10 that is $2K to $5K a year per listing.

Average price
$21.10inside the $15 to $100 sweet spot
Price range
$8.68–$62.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Lamps & Shades. It carries 3,903 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#252in Lamps & Shades
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,903per listing
Listings tracked
31

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Portable Desk Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

70

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

51%

Top 20: 87%

Open market

36%

  • Giryuhd20%
  • One Fire18%
  • TBBGA9%
  • shinelife7%
  • EZVALO5%
  • Akejrym4%

Demand

Portable Desk Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Portable Desk Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable desk lamp33K/yr
  • travel lamp14K/yr
  • puzzle lamp no glare cordless6K/yr
  • puzzle light for table no glare cordless7K/yr
  • foldable lamp9K/yr
  • puzzle lamp cordless11K/yr
  • foldable desk lamp10K/yr
  • cordless puzzle lamp4K/yr
  • portable desk light9K/yr
  • foldable light6K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Desk Lamp

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Charging”
3.4%of orders come back
“Does not hold a charge”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Portable Desk Lamp questions

Answered from the same tracked data.