Is portable desk lamp profitable to sell on Amazon United States?

The niche generates $101K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (47/100).

How competitive is the portable desk lamp niche?

26 brands and 70 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in portable desk lamp?

Top complaints mined from reviews: Charging, Durability, Brightness/Shine/Glow. The return rate is 3.4%.

When does demand for portable desk lamp peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the portable desk lamp niche?

Listings span $8.68–$62.67; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 3,903 reviews — the moat a new listing must climb.

portable desk lamp

Skip it

Soft demand (-6.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$21.10

avg listing price — sweet spot $15–$100

Price range

Great$8.68–$62.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,903.06

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$101K

$101K/yr · 155K searches

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, portable desk lamp is a $101K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

portable desk lamp market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $127K–$169K; units × avg price
Conversion rate: 3.1%
Avg BSR: #252
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

51%

Top 20: 87%

Open market

36%

Giryuhd20%
One Fire18%
TBBGA9%
shinelife7%
EZVALO5%
Akejrym4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -6.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top portable desk lamp search terms

portable desk lamp33K/yr +0.4%2.8% conv.
travel lamp14K/yr +23.8%2.0% conv.
puzzle lamp no glare cordless6K/yr +78.0%3.6% conv.
puzzle light for table no glare cordless7K/yr -5.4%3.1% conv.
foldable lamp9K/yr +14.1%1.4% conv.
puzzle lamp cordless11K/yr -62.4%3.6% conv.
foldable desk lamp10K/yr +5.2%2.1% conv.
cordless puzzle lamp4K/yr +12.9%3.2% conv.
portable desk light9K/yr -21.7%2.5% conv.
foldable light6K/yr +14.7%1.7% conv.

All search terms

Top portable desk lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Giryuhd LED Desk Lamp for Office Home & Battery Operated Lamp Rechargeable Lamp Foldable & Portable Light LED Desk Light Strip 3 Brightness Dimmable Small Desk Lamp Wireless Reading Lamp (White)

Giryuhd$9.994.4★3,752 rev

One Fire Rechargeable Table Lamp 3600mAh Battery Operated lamp Portable

One Fire$18.164.5★6,767 rev

TBBGA 1 Pack Rechargeable Cordless Table Lamp 5000mAh Battery Table Light

TBBGA$32.974.7★1,183 rev

Akejrym LED Desk Lamp for Office Home & Battery Operated Lamp Rechargeable Lamp Foldable & Portable Light [2-Fold Bracket] 3 Brightness Dimmable Small Desk Lamp Wireless Reading Lamp (White)

Akejrym$9.794.1★1,439 rev

Travel Gifts Portable lamp with Touch Dimmer Travel Lamp Warm Light Foldable Paper Lamp Rechargeable Small Battery Table Lamp for Bedroom Living Room Traveling gifts for Women Men & Couples

Uniwolk$24.294.6★253 rev

Newest

by launch date

embar puzzle lamp Rechargeable Table Lmap 5400mAh Battery Operated Lamps Battery Level Display LED Memory Function Cordless Table Lamp Suitable for Restaurant Bedroom Cafe and Home(Black)

LXMSTTYT$27.3724 rev

4mo ago

H HNMA HN Rechargeable LED Desk Lamp Foldable Portable Table Light Pink

H HNMA HN$9.8668 rev

5mo ago

LED Portable Bright Rechargeable Desk Lamp 4000mah Dimmable Touch Battery Operated Eye-friendly Desk Light With Charger Adjustable Modern Cordless Table Lamps For Office Home Nail Craft Puzzle White

shinelife$26.28103 rev

7mo ago

Ambertronix Minimalist LED Desk Lamp 5 Lighting Modes USB Charging Port Aluminum Arms Portable Dimmable Touch Control Auto Timer Power Adapter (5V2A) Required and Included.

Ambertronix$13.012,144 rev

9mo ago

Cordless Lamp Rechargeable Table Lamp Battery Operated RGB Dimmable Touch Control 3 Color Temperatures LED Memory Function Portable Outdoor Waterproof Desk Lamp Restaurant Dining Patio Kitchen

EZVALO$24.55200 rev

10mo ago

What buyers say about portable desk lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Bright Light”

Quality-Overall7%

“overall great quality light”

Charging7%

“Charges fast”

Value For Money7%

“AMAZING VALUE”

Ease Of Use5%

“easy to open”

Advertised Vs Actual Product4%

“Better than expected”

Portability3%

“it is very portable”

Design-Overall3%

“Beautiful Design”

Size-Overall3%

“This lamp fits perfectly”

Assembly/Installation2%

“Already assembled”

What buyers complain about

Charging16%

“Does not hold a charge”

Durability13%

“Didnt last”

Brightness/Shine/Glow9%

“Not as bright as I expected”

Quality-Overall6%

“Very low quality product”

Functionality-Overall5%

“Did not work”

Bulb Flicker/Dimming/Color4%

“flickers”

Battery Life4%

“Short battery life”

Size-Overall4%

“is a bit short”

Touch/Button Controls3%

“Button not working”

Value For Money2%

“More expensive than it should be”

Top return reasons

Brightness/Shine/Glow25%

Size-Overall22%

Charging9%

Functionality-Overall7%

Advertised Vs Actual Product5%

Bulb Flicker/Dimming/Color5%

Defective Material/Parts4%

Value For Money3%

Color2%

Touch/Button Controls2%

Common questions

Is portable desk lamp profitable to sell on Amazon United States?: The niche generates $101K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (47/100).
How competitive is the portable desk lamp niche?: 26 brands and 70 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in portable desk lamp?: Top complaints mined from reviews: Charging, Durability, Brightness/Shine/Glow. The return rate is 3.4%.
When does demand for portable desk lamp peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the portable desk lamp niche?: Listings span $8.68–$62.67; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 3,903 reviews — the moat a new listing must climb.