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50

porch light bulb

Worth a look

Shows no brand lock-in (top 5 brands take 59% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 33Growth 46Conversion 54Competition 57Returns 58Price range 63Avg price 73Brand share 76Review moat 24Quality gap 24

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Good$14.77

avg listing price — sweet spot $15–$100

Price range

Good$6.70–$29.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Market size

Okay$154K

$154K/yr · 233K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,675.21

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, porch light bulb is a $154K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

porch light bulb market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$148K–$185K
units × avg price
Conversion rate
4.5%
Avg BSR
#226
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
48 months
Avg seller age
144 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

40

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

36%

  • TORCHSTAR20%
  • Amazon Basics15%
  • GvvooHome9%
  • GE8%
  • TJOY7%
  • ASOMST5%

Demand

Weekly Amazon search volume, last 33 weeks — +17.0% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26

Top porch light bulb search terms

  • porch light bulb46K/yr
  • outdoor led light bulb39K/yr
  • led outdoor light bulbs14K/yr
  • light bulbs outdoor16K/yr
  • outdoor led bulbs13K/yr
  • outdoor led light bulbs12K/yr
  • porch light bulbs13K/yr
  • day night sensor light bulbs5K/yr
  • light sensor light bulbs5K/yr
  • led light bulbs for outdoors9K/yr
All search terms

Top porch light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$15K15%$23K20%$31K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about porch light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow40%

“Bright Light”

Advertised Vs Actual Product11%

“As advertised”

Quality-Overall10%

“They look great and were affordable”

Value For Money8%

“Great value”

Efficiency6%

“Effective and efficient”

Bulb Flicker/Dimming/Color5%

“Nice and bright bulbs,”

Ease Of Use2%

“Easy to use”

Durability2%

“very durable”

Night Vision2%

“The light output is bright and clear, making walkways and entrances easier to see at night”

Assembly/Installation2%

“Work great installed on our garages in August of 2021”

What buyers complain about

Bulb Flicker/Dimming/Color20%

“Flicker consistently”

Durability13%

“Faulty after 1.5 years of use”

Brightness/Shine/Glow13%

“Not as bright as I expected”

Functionality-Overall12%

“Didn't work”

Quality-Overall9%

“Quality controls terrible”

Advertised Vs Actual Product3%

“Not what pictured when I purchased”

Size-Overall3%

“Smaller then expected”

Color3%

“Wrong color light was sent”

Value For Money2%

“Very disappointed, especially for the price”

Defective Material/Parts2%

“Defective bulb”

Top return reasons

Size-Overall30%
Bulb Flicker/Dimming/Color21%
Brightness/Shine/Glow16%
Color9%
Advertised Vs Actual Product6%
Functionality-Overall6%
Compatibility-Overall3%
Defective Material/Parts2%
Value For Money2%
Flammable0%

Common questions

Is porch light bulb profitable to sell on Amazon United States?
The niche generates $154K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the porch light bulb niche?
20 brands and 40 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in porch light bulb?
Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.7%.
What does it cost to enter the porch light bulb niche?
Listings span $6.70–$29.19; the average listing price is $14.77 (sweet spot $15–$100). The average incumbent carries 5,675 reviews — the moat a new listing must climb.