Is porch hanging lights profitable to sell on Amazon United States?

The niche generates $52K/yr across 42 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the porch hanging lights niche?

35 brands and 63 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in porch hanging lights?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.4%.

When does demand for porch hanging lights peak?

Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the porch hanging lights niche?

Listings span $6.34–$47.29; the average listing price is $24.26 (sweet spot $15–$100). The average incumbent carries 8,045 reviews — the moat a new listing must climb.

porch hanging lights

Worth a look

Shows a sweet-spot price point ($24.26 avg), but a small market ($52K/yr) keeps it on the watch list.

Avg price

Incredible$24.26

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Price range

Great$6.34–$47.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Review moat

Bad8,044.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 127K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, porch hanging lights is a $52K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

porch hanging lights market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $36K–$49K; units × avg price
Conversion rate: 1.7%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

35 falling

Sellers

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

42%

Top 20: 79%

Open market

44%

Brightown16%
SOLPEX14%
Eueasy7%
addlon7%
MGVIH6%
VIPAR5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top porch hanging lights search terms

lights for gazebo16K/yr +118.8%1.0% conv.
out door light29K/yr +23.1%0.7% conv.
balcony lighting11K/yr +36.6%0.6% conv.
iluminacin de exterior13K/yr +9.7%0.1% conv.
balcony light9K/yr +24.8%1.4% conv.
back porch lights outdoor19K/yr -9.0%0.8% conv.
luces para balcones de apartamento12K/yr +10.9%1.0% conv.
luz para patios exteriores10K/yr -20.1%0.4% conv.
apartment balcony lights6K/yr +15.6%1.1% conv.
outside lightings3K/yr +12.8%0.0% conv.

All search terms

Top porch hanging lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOLPEX Solar Deck Lights Outdoor 16 Pack Step Light Waterproof Warm White

SOLPEX$25.954.3★16,453 rev

Brightown Outdoor String Lights 29FT G40 LED IP65 Waterproof Patio Lights

Brightown$15.274.5★57,283 rev

LED Net Lights 270L 1010 FT Outdoor Mesh Lights for patio Pergolas

Eueasy$25.284.2★999 rev

Brightown Outdoor String Lights 50+5FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Christmas Backyard Bistro Porch

Brightown$20.064.7★4,767 rev

Outdoor Lights String Patio Outside - 100ft 30M LED Waterproof Light ST38

MGVIH$25.154.2★4,835 rev

Newest

by launch date

Skoiuc 50ft-LED-Lights-Outdoor-Waterproof-String Lights-Patio-Outside-Porch-Backyard-Garden-Gazebo-Yard-Deck-Balcony-Party-Camping-House-Hanging-Lighting-Bulb-Remote-Bluetooth-Hanging-Edison-ST38

Skoiuc$18.43170 rev

4mo ago

Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs

BYGUQ$25.78289 rev

5mo ago

50(40+10)FT Outdoor String Lights 15m Waterproof Remote LED Patio Lights with 19+1 S11 Bulbs 10FT Extension Cable Dimmable Outside Hanging Lights for House Porch Yard Garden Bistro Gazebo lighting

AODLEDY$19.57118 rev

6mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.942,438 rev

6mo ago

VIPAR Outdoor String Lights 25FT LED Patio Lights IPX5 Waterproof with 10+1 ST38 Shatterproof Edison Bulbs 2700K Connectable Outside Hanging Light for Porch Garden Backyard Deck Balcony Decor

VIPAR$9.30614 rev

10mo ago

What buyers say about porch hanging lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Bright LED”

Quality-Overall10%

“The quality seems solid”

Assembly/Installation9%

“easy to mount”

Value For Money8%

“They are affordable”

Durability4%

“Very durable material”

Remote Control4%

“Love the remote”

Advertised Vs Actual Product4%

“As Advertised”

Efficiency3%

“Works well on motion”

Ease Of Use2%

“Easy to apply”

Design-Overall2%

“Great looking”

What buyers complain about

Durability21%

“Did not last”

Brightness/Shine/Glow12%

“Very dim”

Functionality-Overall10%

“Never Worked”

Quality-Overall8%

“Cheap quality”

Size-Overall5%

“Little small”

Bulb Flicker/Dimming/Color5%

“Very dim”

Water Resistance4%

“Not water resistant”

Charging3%

“Will not charge”

Advertised Vs Actual Product2%

“Picture is misleading”

Value For Money2%

“should have known better at this price”

Top return reasons

Size-Overall26%

Brightness/Shine/Glow14%

Advertised Vs Actual Product11%

Functionality-Overall9%

Bulb Flicker/Dimming/Color8%

Value For Money5%

Color5%

Defective Material/Parts4%

Quality-Overall3%

Charging2%

Common questions

Is porch hanging lights profitable to sell on Amazon United States?: The niche generates $52K/yr across 42 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the porch hanging lights niche?: 35 brands and 63 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in porch hanging lights?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.4%.
When does demand for porch hanging lights peak?: Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the porch hanging lights niche?: Listings span $6.34–$47.29; the average listing price is $24.26 (sweet spot $15–$100). The average incumbent carries 8,045 reviews — the moat a new listing must climb.