Pool Noodles
PassPool Noodles scores 74 out of 100, a Pass. Shoppers spend $4.7M a year here, search demand grew +61.8% this quarter, and returns run at 1.4% of orders.
- Flapen Score
- 74 / 100Top 1% of 9,536 Tools & Home Improvement niches · +26 vs the category median of 4874
- Market size
- $4.7M/yr4.5M searches / yr
- 90-day growth
- +61.8%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 31 sellers
Flapen Score
Pool Noodles against its category
The dotted line is the Tools & Home Improvement average. Past it, Pool Noodles is stronger. Inside it, weaker.
Market
The Pool Noodles market on Amazon at a glance
Shoppers on Amazon United States searched for Pool Noodles 4.5M times last year and spent an estimated $4.7M. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 74 out of 100, a Pass.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.
- Searches, last 12 months
- 4.5M
- Growth, 90 days vs prior 90
- +61.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $4.7Ma year
- Peak month
- November2.6× the quietest month
- Top search term
- pool noodles2.5M searches a year
02 · Price
A sale here is worth $31.31.
Listings sell for $31.31 on average, from $5.86 to $63.98. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $31.31 that is $94K to $125K a year per listing.
- Average price
- $31.31inside the $15 to $100 sweet spot
- Price range
- $5.86–$63.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $94K–$125K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #21 within Plumbing. It carries 1,995 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 58%
- Out of stock, average day
- 6.3%
- Average rank
- #21in Plumbing
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 1,995per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 11 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Pool Noodles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Play22 Pool Noodles Foam 6 Pack - Extra Dense Foam Swim Noodles for Pool Lake & Float Training - 6 Bright Colors - Durable Multi-Use Water & Exercise Tubes
- Price
- $29.63
- Rating
- 4.4/5
- Reviews
- 436
- Age
- 1y ago

WOW Sports Jumbo Pool Noodle 5.5 Diameter
- Price
- $34.62
- Rating
- 4.4/5
- Reviews
- 8,944
- Age
- 9y ago

Duck Brand Foam Pipe Covers Pipe Insulation Foam Tubes for Hot and Cold Water Pipes Pre Slit and Self Sealing Adhesive Edge 0.75 in. x 1 Ft. 6 Sticks Per Package 6 Feet Total Black
- Price
- $9.98
- Rating
- 4.6/5
- Reviews
- 1,474
- Age
- 2y ago

Inflatable Swimming Pool Noodle 2 Pack Soft Fabric Quick Drying Covered Large Pool Floats Noodles Premium Buoyancy Swim PoolFloats with Portable Storage Bag for Pool Party ToyTropical/Plants
- Price
- $18.57
- Rating
- 4.5/5
- Reviews
- 286
- Age
- 1y ago

2-Pack Black Floating Pool Noodles Foam Tube 2-Pack Thick Hollow Noodles for Floating in The Swimming Pool 52 Inches Long
- Price
- $25.76
- Rating
- 4.1/5
- Reviews
- 438
- Age
- 11mo ago
Trending
90-day click momentum
Play22 Jumbo Pool Noodles Foam 4 Pack - Extra Dense Foam Swim Noodles for Pool Lake & Float Training - 4 Bright Colors - Durable Multi-Use Water & Exercise Tubes
- Price
- $39.54
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1mo ago

Floating Pool Noodles Foam Tube 2 Pack Swim Pool Noodles - 47in Soft Large Thick Hollow Floating Pools Noodle Floats - Multi-Purpose Pools Toy Floatings Training Device Exercise Aid Craft Projects
- Price
- $5.86
- Rating
- 2.6/5
- Reviews
- 33
- Age
- 4mo ago

In The Swim 40-Pack 2-Inch Diameter Standard Pool Noodles - 3 Jewel Colors
- Price
- $60.92
- Rating
- 4.7/5
- Reviews
- 875
- Age
- 4mo ago

SLOOSH Pool Noodles Foam-Multicolor Soft Floating Foam Tube 6 Pack 48 Inch Rainbow Thick Noodles for Floating Multi-Purpose Swimming Pool Noodle Bulk Craft Projects Pool Toys
- Price
- $30.28
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 1y ago

Sloosh Pool Floats Adult 2 Packs Inflatable Pool Lounge Chairs Blow up Hammock Pool Noodles Floats for Adults Floating Water Chair for Pool Party Lake River Water Fun(Tropical Leaves-Green Blue)
- Price
- $37.12
- Rating
- 4.2/5
- Reviews
- 3,244
- Age
- 3y ago
Newest
by launch date
Play22 Jumbo Pool Noodles Foam 4 Pack - Extra Dense Foam Swim Noodles for Pool Lake & Float Training - 4 Bright Colors - Durable Multi-Use Water & Exercise Tubes
- Price
- $39.54
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1mo ago

Floating Pool Noodles Foam Tube 2 Pack Swim Pool Noodles - 47in Soft Large Thick Hollow Floating Pools Noodle Floats - Multi-Purpose Pools Toy Floatings Training Device Exercise Aid Craft Projects
- Price
- $5.86
- Rating
- 2.6/5
- Reviews
- 33
- Age
- 4mo ago

In The Swim 40-Pack 2-Inch Diameter Standard Pool Noodles - 3 Jewel Colors
- Price
- $60.92
- Rating
- 4.7/5
- Reviews
- 875
- Age
- 4mo ago

2-Pack Black Floating Pool Noodles Foam Tube 2-Pack Thick Hollow Noodles for Floating in The Swimming Pool 52 Inches Long
- Price
- $25.76
- Rating
- 4.1/5
- Reviews
- 438
- Age
- 11mo ago

Chochkees Floating Pool Noodles Foam Tube 2-Pack Thick Hollow Noodles for Floating in The Swimming Pool 52 Inches Long (Red/Blue)
- Price
- $25.94
- Rating
- 4.1/5
- Reviews
- 438
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
31
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
29%
- Play2226%
- WOW Sports11%
- Chochkees10%
- In The Swim10%
- Duck Brand8%
- Oodles of Noodles6%
Demand
Pool Noodles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Pool Noodles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool noodles2.5M/yr
- pool noodle828K/yr
- pool noodles foam411K/yr
- pool noodles jumbo116K/yr
- pool noodles cheap179K/yr
- jumbo pool noodles50K/yr
- pool noodles for adults26K/yr
- large pool noodles48K/yr
- noodles for swimming pools39K/yr
- pool noodles bulk69K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Noodles
We read the reviews and the return reasons for every product selling here.
“They are quite large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Noodles questions
Answered from the same tracked data.









