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Pool Noodles

Pass

Pool Noodles scores 74 out of 100, a Pass. Shoppers spend $4.7M a year here, search demand grew +61.8% this quarter, and returns run at 1.4% of orders.

Flapen Score
74
74 / 100
Top 1% of 9,536 Tools & Home Improvement niches · +26 vs the category median of 48
Market size
$4.7M/yr4.5M searches / yr
90-day growth
+61.8%search demand this quarter
Competition
42%top-5 click share · 20 brands · 31 sellers

Flapen Score

Pool Noodles against its category

The dotted line is the Tools & Home Improvement average. Past it, Pool Noodles is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Noodles market on Amazon at a glance

Shoppers on Amazon United States searched for Pool Noodles 4.5M times last year and spent an estimated $4.7M. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 74 out of 100, a Pass.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
+61.8%
Conversion, latest week
3.3%
Market size, estimated
$4.7Ma year
Peak month
November2.6× the quietest month
Top search term
pool noodles2.5M searches a year

02 · Price

A sale here is worth $31.31.

Listings sell for $31.31 on average, from $5.86 to $63.98. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $31.31 that is $94K to $125K a year per listing.

Average price
$31.31inside the $15 to $100 sweet spot
Price range
$5.86–$63.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
$94K–$125K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #21 within Plumbing. It carries 1,995 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
58%
Out of stock, average day
6.3%
Average rank
#21in Plumbing
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,995per listing
Listings tracked
36

04 · Newcomers

Amazon counts 11 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pool Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$189K$379K$568K$757K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

31

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

29%

  • Play2226%
  • WOW Sports11%
  • Chochkees10%
  • In The Swim10%
  • Duck Brand8%
  • Oodles of Noodles6%

Demand

Pool Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Pool Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool noodles2.5M/yr
  • pool noodle828K/yr
  • pool noodles foam411K/yr
  • pool noodles jumbo116K/yr
  • pool noodles cheap179K/yr
  • jumbo pool noodles50K/yr
  • pool noodles for adults26K/yr
  • large pool noodles48K/yr
  • noodles for swimming pools39K/yr
  • pool noodles bulk69K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Noodles

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.4%of orders come back
“They are quite large”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pool Noodles questions

Answered from the same tracked data.