Is motion sensor outdoor lights profitable to sell on Amazon United States?

The niche generates $13.5M/yr across 145 tracked products. 38 of 38 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Launch it (74/100).

How competitive is the motion sensor outdoor lights niche?

87 brands and 149 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in motion sensor outdoor lights?

Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.5%.

When does demand for motion sensor outdoor lights peak?

Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the motion sensor outdoor lights niche?

Listings span $6.34–$142.28; the average listing price is $30.12 (sweet spot $15–$100). The average incumbent carries 6,009 reviews — the moat a new listing must climb.

motion sensor outdoor lights

Launch it

A $13.5M/yr market growing +34.9% this quarter with returns at 2.5% — clears our launch bar.

Market size

Incredible$13.5M

$13.5M/yr · 12.8M searches

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$30.12

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good$6.34–$142.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+34.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,008.58

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, motion sensor outdoor lights is a $13.5M/yr Amazon United States market (12.8M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jun–Jul–Oct–Nov. Verdict: Launch it — 74/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

motion sensor outdoor lights market data

Units sold / yr: 400K–500K; avg 3,000–4,000/product
Revenue / yr: $12.0M–$15.1M; units × avg price
Conversion rate: 3.5%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.0%
Avg brand age: 38 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

87 rising

Sellers

149

Top-5 brand share

34%

Top 20: 64%

Top-5 click share

18%

Top 20: 44%

Open market

62%

Brightown12%
addlon7%
SOLPEX6%
Brightech6%
Skoiuc3%
Tuffenough3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.

Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top motion sensor outdoor lights search terms

solar string lights outdoor737K/yr +227.1%3.2% conv.
solar string lights1.0M/yr +95.3%2.8% conv.
motion sensor outdoor lights1.8M/yr -6.8%1.9% conv.
landscape lighting997K/yr +2.3%0.6% conv.
solar pathway lights outdoor585K/yr +75.2%1.4% conv.
fence lights solar powered592K/yr +69.1%1.4% conv.
solar string lights outdoor waterproof1.1M/yr -5.5%3.0% conv.
solar fence lights540K/yr +40.8%1.5% conv.
solar spot lights outdoor736K/yr +51.9%2.0% conv.
hanging solar lights for outside334K/yr +61.8%0.2% conv.

All search terms

Top motion sensor outdoor lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brightech Ambience Pro Solar Powered Outdoor String Lights -27 ft Commercial Grade Waterproof Edison Patio Lights Shatterproof LED String Lights for Outside Porch - 12 Bulbs 1W Soft White

Brightech$20.774.5★26,599 rev

SOLPEX Solar Deck Lights Outdoor 16 Pack Step Light Waterproof Warm White

SOLPEX$25.954.3★16,453 rev

Tuffenough Solar Outdoor Lights 2500LM 210 LED Security Lights with Remote Control 3 Heads Motion Sensor Lights IP65 Waterproof 270 Wide Angle Flood Wall Lights with 3 Modes(2 Packs)

Tuffenough$28.754.4★40,326 rev

addlon 52(48+4) FT Solar String Lights Waterproof Patio Lights Solar Powered with Remote & USB Port 16+1 LED Shatterproof Bulbs 3 Light Modes Dimmable Solar Light for Camping Backyard Garden

addlon$22.664.3★11,574 rev

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.944.4★2,438 rev

Newest

by launch date

KOOPER Solar Fence Lights Outdoor Waterproof 10 Pack Solar Fence Lights with Ultra-Bright LED Lens 10 Modes & 9 Colors Outdoor Solar Lights for Fence Backyard Railing Patio Wall Step Deck

KOOPER$35.73322 rev

4mo ago

50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio

VGUXG$17.961,319 rev

5mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.942,438 rev

6mo ago

100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting

Skoiuc$30.771,029 rev

10mo ago

ESUNYD Solar Fence Lights Outdoor Color Changing Waterproof IP65 16 Pack

ESUNYD$40.32365 rev

11mo ago

What buyers say about motion sensor outdoor lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow38%

“Bright lights”

Quality-Overall9%

“Good quality and great lighting”

Assembly/Installation9%

“Easy assembly”

Value For Money8%

“Not expensive”

Advertised Vs Actual Product4%

“AS EXPECTED”

Charging3%

“Easy to charge”

Durability3%

“Beautiful and durable”

Efficiency2%

“Solar lights work great”

Design-Overall2%

“elegant design”

Ease Of Use2%

“Easy to apply”

What buyers complain about

Brightness/Shine/Glow17%

“Brightness doesn't last”

Durability16%

“Break easily”

Functionality-Overall11%

“Doesnt function”

Quality-Overall7%

“cheap quality”

Size-Overall6%

“Is very large”

Bulb Flicker/Dimming/Color5%

“Very dim”

Charging4%

“Wont Charge”

Value For Money3%

“theyre so expensive”

Advertised Vs Actual Product2%

“False Advertising”

Battery Life2%

“Poor battery life”

Top return reasons

Size-Overall24%

Brightness/Shine/Glow18%

Bulb Flicker/Dimming/Color10%

Functionality-Overall9%

Advertised Vs Actual Product8%

Color6%

Defective Material/Parts5%

Value For Money4%