Is solar lantern profitable to sell on Amazon United States?

The niche generates $2.7M/yr across 108 tracked products. 36 of 38 products launched in the last 360 days are still selling. 90-day search growth is +71.3%. Flapen's verdict: Launch it (75/100).

How competitive is the solar lantern niche?

74 brands and 106 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in solar lantern?

Top complaints mined from reviews: Size-Overall, Durability, Brightness/Shine/Glow. The return rate is 2.5%.

When does demand for solar lantern peak?

Demand peaks in May–Jun; the busiest month runs 3.8× the quietest.

What does it cost to enter the solar lantern niche?

Listings span $6.81–$135.09; the average listing price is $31.31 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.

solar lantern

Launch it

A $2.7M/yr market growing +71.3% this quarter with returns at 2.5% — clears our launch bar.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Market size

Incredible$2.7M

$2.7M/yr · 4.3M searches

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$31.31

avg listing price — sweet spot $15–$100

Growth

Great+71.3%

90-day search growth — must beat 0% to launch

Price range

Good$6.81–$135.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,244.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, solar lantern is a $2.7M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 27% of demand. Demand peaks in May–Jun. Verdict: Launch it — 75/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar lantern market data

Units sold / yr: 80K–100K; avg 500–750/product
Revenue / yr: $2.5M–$3.1M; units × avg price
Conversion rate: 2.0%
Avg BSR: #123
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 1.7%
Avg brand age: 34 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

74 falling

Sellers

106

Top-5 brand share

27%

Top 20: 60%

Top-5 click share

19%

Top 20: 45%

Open market

70%

BONLION6%
KOOPER6%
WdtPro5%
SIMLIX5%
LEOKED3%
TuyLuxe3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 3.8×

Open Trend

Top solar lantern search terms

solar lantern790K/yr +65.1%1.3% conv.
solar lanterns480K/yr +96.2%1.1% conv.
outdoor solar lanterns363K/yr +81.0%1.1% conv.
outdoor lanterns377K/yr +51.9%0.7% conv.
outdoor lanterns for patio waterproof189K/yr +168.3%0.8% conv.
lanterns decorative outdoor345K/yr +37.9%0.7% conv.
hanging solar lantern167K/yr +121.7%1.0% conv.
solar lanterns outdoor222K/yr +102.7%1.3% conv.
solar hanging lantern152K/yr +79.1%1.2% conv.
outdoor lantern188K/yr +54.4%0.6% conv.

All search terms

Top solar lantern products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hanging Solar Lanterns Outdoor Waterproof - 2 Pack Lanterns Decorative Outdoor Patio Decor with Clip Solar Lantern for Outside - Outdoor Lanterns for Patio Garden Waterproof Gifts for Women Mom Family

SIMLIX$20.924.6★787 rev

Solar Lantern Outdoor Waterproof 2 Pack Bright Hanging Solar Lights for Outside Decorative Upgraded Solar Powered Lanterns LED Lighting for Garden Patio Porch Decor Gifts (Warm Light)

BONLION$22.794.6★157 rev

KOOPER 4 Pack Solar Lantern Outdoor Lights Upgraded Flickering Flame Solar Lanterns Lights Outdoor Waterproof Hanging Lantern Decorative Solar Powered Lanterns for Yard Patio Path Tree Garden Decor

KOOPER$37.364.6★3,175 rev

WdtPro Solar Lanterns Outdoor Waterproof Upgraded Bright Hanging Solar Lights for Outside Solar Powered Lanterns Lighting LED for Garden Patio Yard Decorative 2 Pack (Warm Light)

WdtPro$22.604.5★1,896 rev

Solar Lanterns Outdoor Waterproof Gifts for Women Grandma Gifts

HOFLYW$8.804.4★871 rev

Newest

by launch date

TuyLuxe Solar Lanterns Outdoor Waterproof Upgraded Hanging Solar Lights

TuyLuxe$22.48127 rev

3mo ago

Solar Lantern Outdoor Waterproof 2 Pack Bright Hanging Solar Lights for Outside Decorative Upgraded Solar Powered Lanterns LED Lighting for Garden Patio Porch Decor Gifts (Warm Light)

BONLION$22.79157 rev

4mo ago

4 Pack 2 Lighting Modes Dual Charging USB & Solar Gen2 Solar Lanterns Outdoor Waterproof Solar Lantern with Dancing Flame

YIQU$48.19110 rev

5mo ago

Large Outdoor Solar Lanterns Waterproof Tall Farmhouse Black Metal Decorative Lanterns Solar Lights Outdoor for Front Porch Decor Outdoor Patio Garden Balcony Porch 27.6 16.3-Set of 2

CEDARLUX$74.6254 rev

6mo ago

Otdair 4 Pack Solar Lanterns Outdoor Waterproof Upgraded Flickering Flame Hanging Solar Lights for Outside Solar Powered Lantern for Patio Yard Garden Porch Decor Gift for Mom Housewarming

Otdair$34.01302 rev

6mo ago

What buyers say about solar lantern

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Bright light”

Quality-Overall10%

“The build quality is excellent”

Value For Money6%

“Not expensive”

Design-Overall5%

“Delicate Design”

Charging5%

“easy to charge”

Advertised Vs Actual Product4%

“As described”

Durability4%

“Its durable material”

Size-Overall3%

“Perfect fit”

Color2%

“They said the colors are beautiful”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall13%

“Big”

Durability11%

“Don't last”

Brightness/Shine/Glow11%

“aren't very bright”

Functionality-Overall7%

“Did Not Work”

Quality-Overall7%

“Very cheap quality”

Charging4%

“Wont charge”

Advertised Vs Actual Product4%

“False Advertising”

Value For Money3%

“A bit pricey”

Bulb Flicker/Dimming/Color3%

“Just an annoying flicker”

Strength2%

“not strong”

Top return reasons

Size-Overall32%

Brightness/Shine/Glow12%

Bulb Flicker/Dimming/Color9%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Functionality-Overall6%

Color5%

Quality-Overall4%