Polyurethane Waterproof Coating

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $540K a year.

Searches, last 12 months

704K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

5.1%

Market size, estimated

$540Ka year

Peak month

February1.7× the quietest month

Top search term

polyurethane273K searches a year

Listings sell for $14.99 on average, from $7.92 to $26.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $14.99 that is $22K to $30K a year per listing.

Average price

$14.99under the $15 to $100 sweet spot

Price range

$7.92–$26.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$22K–$30K

Returns

1.7%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Finishes, Sealers & Stains. It carries 3,693 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Finishes, Sealers & Stains

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,693per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months