Polyurethane Waterproof Coating
FailThe top 5 brands take 100% of clicks, so Polyurethane Waterproof Coating is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $540K/yr704K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 53 sellers
Flapen Score
Polyurethane Waterproof Coating against its category
The dotted line is the Tools & Home Improvement average. Past it, Polyurethane Waterproof Coating is stronger. Inside it, weaker.
Market
The Polyurethane Waterproof Coating market on Amazon at a glance
Shoppers on Amazon United States searched for Polyurethane Waterproof Coating 704K times last year and spent an estimated $540K. All 5 brands take every click. Demand peaks in Feb–Apr. Flapen scores it 44 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $540K a year.
- Searches, last 12 months
- 704K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $540Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- polyurethane273K searches a year
02 · Price
A sale here is worth $14.99.
Listings sell for $14.99 on average, from $7.92 to $26.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $14.99 that is $22K to $30K a year per listing.
- Average price
- $14.99under the $15 to $100 sweet spot
- Price range
- $7.92–$26.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$30K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Finishes, Sealers & Stains. It carries 3,693 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Finishes, Sealers & Stains
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,693per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Polyurethane Waterproof Coating products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Varathane Water-Based Ultimate Satin Polyurethane
- Price
- $13.96
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 19y ago
Varathane Water-Based Ultimate Gloss Polyurethane
- Price
- $13.14
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 20y ago
Minwax Fast Drying Polyurethane Protective Wood Finish Clear Semi-Gloss 1 Quart
- Price
- $12.02
- Rating
- 4.7/5
- Reviews
- 1,939
- Age
- 22y ago
Varathane Triple Thick Polyurethane Gloss Wood Finish
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 11y ago
Polyurethane Wood Finish Water Based Polyurethane Clear Gloss Wood Protection Polyurethanes Waterproof Coating Fast Dry Polyurethanes Sealant Easy Clean Up 100ml
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago
Trending
90-day click momentum
Varathane Water-Based Ultimate Semi-Gloss Polyurethane
- Price
- $13.86
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 19y ago
Polyurethane Wood Finish Water Based Polyurethane Clear Gloss Wood Protection Polyurethanes Waterproof Coating Fast Dry Polyurethanes Sealant Easy Clean Up 100ml
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago
Minwax Fast Drying Polyurethane Protective Wood Finish Clear Satin Pint
- Price
- $9.46
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 18y ago
SIKA Sikaflex Construction Sealant - White All-Purpose Polyurethane for Joints 1/2 or Smaller - 10.1 fl. oz - Weatherproof High Elasticity Paintable Strong Adhesion
- Price
- $8.34
- Rating
- 4.6/5
- Reviews
- 1,046
- Age
- 9y ago
Varathane Water-Based Ultimate Gloss Polyurethane
- Price
- $13.14
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 20y ago
Newest
by launch datePolyurethane Wood Finish Water Based Polyurethane Clear Gloss Wood Protection Polyurethanes Waterproof Coating Fast Dry Polyurethanes Sealant Easy Clean Up 100ml
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago
Bluebird Polyurethane Clear Coat for Furniture Paintings Water-Based Professional Varnish (Gloss 3.4 Fl Oz)
- Price
- $7.92
- Rating
- 4.5/5
- Reviews
- 586
- Age
- 2y ago
SIKA Sikaflex Construction Sealant - White All-Purpose Polyurethane for Joints 1/2 or Smaller - 10.1 fl. oz - Weatherproof High Elasticity Paintable Strong Adhesion
- Price
- $8.34
- Rating
- 4.6/5
- Reviews
- 1,046
- Age
- 9y ago
Varathane Triple Thick Polyurethane Gloss Wood Finish
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 11y ago
Varathane Water-Based Ultimate Semi-Gloss Polyurethane
- Price
- $24.02
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Varathane60%
- Minwax27%
- SENVEN6%
- BLUEBIRD5%
- SIKA2%
- Open — no brand owns it (0%)
Demand
Polyurethane Waterproof Coating search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr · busiest ÷ quietest = 1.7×
Search terms
Top Polyurethane Waterproof Coating search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polyurethane273K/yr
- polyurethane sealant84K/yr
- water based polyurethane56K/yr
- polyurethane wood finish44K/yr
- varathane water based polyurethane23K/yr
- polyurethane waterproof coating60K/yr
- varathane polyurethane37K/yr
- varathane17K/yr
- clear coat for wood16K/yr
- oil based polyurethane12K/yr
Reviews and returns
What reviews say buyers love and hate about Polyurethane Waterproof Coating
We read the reviews and the return reasons for every product selling here.
“The coating is not good at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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FAQ
Common Polyurethane Waterproof Coating questions
Answered from the same tracked data.