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Pole Wrap

Fail

Buyers convert on only 0.6% of searches, so Pole Wrap is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$123K/yr414K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
46%top-5 click share · 24 brands · 32 sellers

Flapen Score

Pole Wrap against its category

The dotted line is the Tools & Home Improvement average. Past it, Pole Wrap is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pole Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Pole Wrap 414K times last year and spent an estimated $123K. The top 5 brands take 60% of clicks. Demand peaks in Apr–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
0.6%
Market size, estimated
$123Ka year
Peak month
April2.3× the quietest month
Top search term
pole wrap180K searches a year

02 · Price

A sale here is worth $50.42.

Listings sell for $50.42 on average, from $11.78 to $142.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $50.42 that is $0 to $5K a year per listing.

Average price
$50.42inside the $15 to $100 sweet spot
Price range
$11.78–$142.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #265 within Wallpaper & Wallpapering Supplies. It carries 182 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#265in Wallpaper & Wallpapering Supplies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
182per listing
Listings tracked
38

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pole Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

32

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

46%

Top 20: 82%

Open market

34%

  • Brand 128%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Pole Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Pole Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pole wrap180K/yr
  • bamboo wall panel68K/yr
  • bamboo wall23K/yr
  • bamboo panels11K/yr
  • pole wrap wood roll39K/yr
  • pole wrap wood fluted sheets14K/yr
  • bamboo panel11K/yr
  • bamboo panels for walls8K/yr
  • bamboo wall covering6K/yr
  • bamboo wrap5K/yr

Reviews and returns

What reviews say buyers love and hate about Pole Wrap

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Small space”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pole Wrap questions

Answered from the same tracked data.