pole light
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($73K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$66.39avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Good1,041.35avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$20.11–$329.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$73K$73K/yr · 77K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pole light is a $73K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pole light market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
93
Top-5 brand share
37%
Top 20: 75%
Top-5 click share
29%
Top 20: 63%
Open market
58%
- WISBEAM11%
- PARTPHONER9%
- TORCHSTAR7%
- Windben5%
- Joyoowild5%
- PASAMIC4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top pole light search terms
- pole light34K/yr
- outdoor pole lights14K/yr
- outdoor pole light16K/yr
- outside pole light6K/yr
- outside pole lights for yard7K/yr
Top pole light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WISBEAM Outdoor Post Light Pole Lantern E26 Base 60W Max Aluminum Housing Plus Glass Wet Location Rated ETL Qualified Bulbs not Included Black
WISBEAM$24.264.6★764 rev
TORCHSTAR LED Barn Light Dusk to Dawn Area Lights Aluminum 5000K Bronze
TORCHSTAR$36.224.5★7,737 rev
Windben Outdoor Post Light Waterproof Cast Aluminium Lamp Post Light Fixture Post Lantern with Pier Mount Base Matte Black 16.5in Suitable for Garden Yard Driveway etc
Windben$38.634.6★765 rev
PASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway
PASAMIC$37.774.3★2,224 rev
Joyoowild 63 Solar Lamp Post Light 2 Pack Solar Light Posts for Outside Waterproof Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb
Joyoowild$40.274.3★480 rev
Newest
by launch datePASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway
PASAMIC$37.772,224 rev
Joyoowild 63 Solar Lamp Post Light 2 Pack Solar Light Posts for Outside Waterproof Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb
Joyoowild$40.27480 rev
OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms
OIYN$30.282,073 rev
APOTO Dusk to Dawn Outdoor Post Lights Black Waterproof Lamp Post Light Fixture Aluminum Lamp Posts Outdoor Lighting Pole Lantern for Outside Yard Patio Pathway Garden Deck Hard Wired 1-Pack
APOTO$37.05132 rev
Lamomo Dusk to Dawn Outdoor Post Lights Waterproof Aluminum Lamp Post Light Fixture Lamp Posts Outdoor Lighting Pole Lantern for Yard Patio Pathway Garden
Lamomo$34.94238 rev
Trending
90-day click momentumJoyoowild 63 Solar Lamp Post Light 2 Pack Solar Light Posts for Outside Waterproof Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb
Joyoowild$40.274.3★
PARTPHONER Dusk to Dawn Outdoor Lamp Post Lights Black Light Pole with Clear Glass Panels (3 LED Bulbs Included) 3-Head Hardwired Waterproof Outside Street Lights for Backyard Garden Driveway
PARTPHONER$156.034.6★
EDISHINE Large Size Dusk to Dawn Outdoor Post Light 21.9 H 120V Pole Light Fixture with Pier Mount Base Waterproof Exterior Lamp Post Lantern Head for Yard Driveway Fence Black Hardwired
EDISHINE$66.374.6★
AILBTON 10Ft String Light Poles 4 Pack Light Poles for Outside Lights Outdoor with Fence Brackets Hanging Lights Metal Stand Deck Patio Backyard
AILBTON$42.454.1★
WISBEAM Outdoor Post Light Pole Lantern E26 Base 60W Max Metal Housing Plus Glass ETL Qualified Bulbs not Included
WISBEAM$26.694.5★
What buyers say about pole light
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“EASY TO ASSEMBLE”
“Good quality lighting option”
“Great Value”
“Beautiful colors”
“Very sturdy”
“As described”
“Sleek design”
“Easy to use”
“Fit perfect”
What buyers complain about
“Broke after a month”
“Bad quality”
“Not sturdy”
“Not bright enough”
“MUCH SMALLER”
“Didn't work”
“A little pricey”
“Poor Assembly”
“then got very dim again”
“It was very flimsy material”
Top return reasons
Common questions
- Is pole light profitable to sell on Amazon United States?
- The niche generates $73K/yr across 68 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the pole light niche?
- 54 brands and 93 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in pole light?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 3.5%.
- When does demand for pole light peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pole light niche?
- Listings span $20.11–$329.55; the average listing price is $66.39 (sweet spot $15–$100). The average incumbent carries 1,041 reviews — the moat a new listing must climb.