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Pole Light

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend an estimated $73K a year here, so Pole Light is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$73K/yr77K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
29%top-5 click share · 54 brands · 93 sellers

Flapen Score

Pole Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Pole Light is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pole Light market on Amazon at a glance

Shoppers on Amazon United States searched for Pole Light 77K times last year and spent an estimated $73K. The top 5 brands take 37% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
1.4%
Market size, estimated
$73Ka year
Peak month
November1.9× the quietest month
Top search term
pole light34K searches a year

02 · Price

A sale here is worth $66.39.

Listings sell for $66.39 on average, from $20.11 to $329.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $66.39 that is $0 to $7K a year per listing.

Average price
$66.39inside the $15 to $100 sweet spot
Price range
$20.11–$329.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Commercial Lighting. It carries 1,041 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#170in Commercial Lighting
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,041per listing
Listings tracked
68

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pole Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

93

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

29%

Top 20: 63%

Open market

58%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Pole Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Pole Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pole light34K/yr
  • outdoor pole lights14K/yr
  • outdoor pole light16K/yr
  • outside pole light6K/yr
  • outside pole lights for yard7K/yr

Reviews and returns

What reviews say buyers love and hate about Pole Light

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
3.5%of orders come back
“Broke after a month”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pole Light questions

Answered from the same tracked data.