pokemon night light
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Price range
Great$9.00–$49.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,171.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 95K searches
According to Flapen's Amazon United States niche tracking, pokemon night light is a $35K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pokemon night light market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $31K–$42K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #440
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 71%
- Out of stock
- 13.6%
- Avg brand age
- 35 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
57
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
22%
- Ukonic30%
- Lite Brite27%
- Idea Nuova8%
- HUITANQIAN5%
- DREAMING MY DREAM4%
- Franco3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.7×
Top pokemon night light search terms
- pokemon night light47K/yr
- pikachu light8K/yr
- pikachu lamp8K/yr
- pikachu night light10K/yr
- pokemon night light for boys11K/yr
- pokemon nightlight4K/yr
- pokemon lite brite5K/yr
- lite brite pokemon2K/yr
Top pokemon night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lite Brite Super Bright HD Pokemon Edition - Creative Retro Light-Up Screen Educational Play for Children Enhances Creativity Gift for Boys and Girls Ages 6+
Lite Brite$19.644.6★2,954 rev
Ukonic Pokmon Pok Ball 3D LED Wall Light
Ukonic$25.264.9★23 rev
Pokemon Die Cut Double Shade Table Lamp Yellow
Idea Nuova$39.614.7★1,490 rev
Ukonic Pokmon Great Ball Mood Light LED Desk Lamp & Collectible Room Decor for Gaming Setups Bedrooms Offices & Pokmon Fans
Ukonic$23.064.1★4 rev
HUITANQIAN 3D Night Light for Kids -16 Colors 3D Illusion Lamp with Remote & Smart Touch Bedroom Decoration Led Light Birthday Gifts Holiday Xmas for Teens Boys Girls Kids
HUITANQIAN$15.714.5★192 rev
Newest
by launch dateUkonic Pokmon Great Ball Mood Light LED Desk Lamp & Collectible Room Decor for Gaming Setups Bedrooms Offices & Pokmon Fans
Ukonic$23.064 rev
Ukonic Pokmon Master Ball Mood Light
Ukonic$23.611 rev
Ukonic Pokmon Pok Ball 3D LED Wall Light
Ukonic$25.2623 rev
Ukonic Pokmon Great Ball 3D Wall Light LED Gaming Room Wall Decor for Bedrooms Gamer Setups Anime Rooms & Pokmon Fans
Ukonic$25.2413 rev
ToziDiik Creative Night Light 3D Lamp Room Decor 16 Colors Changing Gifts for Christmas Birthday
ToziDiik$22.0228 rev
Trending
90-day click momentum
Ramen Neon Sign Cute Bear Noodles Neon Sign for Wall Decor LED Dimmable Japanese Wall Decor Neon Light USB Poweredfor Gaming Rooms Restaurants Bars & Kids Bedrooms Creative Gift with Safe Indoor(13.7inx12.5in) (blue)
LYUODRE$34.304.5★
ToziDiik Creative Night Light 3D Lamp Room Decor 16 Colors Changing Gifts for Christmas Birthday
ToziDiik$22.024.7★
Pokmon Light-Up Watch for Kids Pikachu & Friends Themed Digital LCD Display Flashing Dial Printed Strap Design Metallic Case Adjustable Band with Metal Buckle
Accutime$12.814.4★
Ukonic Pokmon Master Ball Mood Light
Ukonic$23.615.0★
Ukonic Pokmon Great Ball Mood Light LED Desk Lamp & Collectible Room Decor for Gaming Setups Bedrooms Offices & Pokmon Fans
Ukonic$23.064.1★
What buyers say about pokemon night light
What buyers praise and complain about, mined from review topics.What buyers love
“Great light”
“Love the colors”
“Birthday gift”
“Definitely worth it”
“Good quality and arrived quickly”
“Great for kids nightlight”
“They work exactly as advertised”
“Easy to use”
“Good sound quality”
“Fun for younger ones”
What buyers complain about
“Broke during first wear”
“Sizes are off”
“has lost some of the color options”
“Poor quality”
“Doesnt work”
“Poor value for the money”
“Not sturdy”
“you don't want it to be super bright”
“Visually cool, bad sound quality”
“loud”
Top return reasons
Common questions
- Is pokemon night light profitable to sell on Amazon United States?
- The niche generates $35K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the pokemon night light niche?
- 18 brands and 57 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in pokemon night light?
- Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 1.7%.
- When does demand for pokemon night light peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the pokemon night light niche?
- Listings span $9.00–$49.43; the average listing price is $20.93 (sweet spot $15–$100). The average incumbent carries 2,171 reviews — the moat a new listing must climb.