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Pokemon Night Light

Fail

Shoppers spend only $35K a year here, so Pokemon Night Light is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$35K/yr95K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
65%top-5 click share · 18 brands · 57 sellers

Flapen Score

Pokemon Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Pokemon Night Light is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Pokemon Night Light 95K times last year and spent an estimated $35K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
1.8%
Market size, estimated
$35Ka year
Peak month
December5.7× the quietest month
Top search term
pokemon night light47K searches a year

02 · Price

A sale here is worth $20.93.

Listings sell for $20.93 on average, from $9.00 to $49.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $20.93 that is $2K to $5K a year per listing.

Average price
$20.93inside the $15 to $100 sweet spot
Price range
$9.00–$49.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #440 within Wall Lights. It carries 2,171 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
81%
Out of stock, average day
13.6%
Average rank
#440in Wall Lights
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,171per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pokemon Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

57

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

22%

  • Ukonic30%
  • Lite Brite27%
  • Idea Nuova8%
  • HUITANQIAN5%
  • DREAMING MY DREAM4%
  • Franco3%

Demand

Pokemon Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Pokemon Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon night light47K/yr
  • pikachu light8K/yr
  • pikachu lamp8K/yr
  • pikachu night light10K/yr
  • pokemon night light for boys11K/yr
  • pokemon nightlight4K/yr
  • pokemon lite brite5K/yr
  • lite brite pokemon2K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Night Light

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Durability”
1.7%of orders come back
“Broke during first wear”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pokemon Night Light questions

Answered from the same tracked data.