Is Pocket Knife Womens profitable to sell on Amazon United States?

Flapen scores Pocket Knife Womens 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $231K a year across 45 tracked products. Amazon counts 0 of the 10 products launched in the last year as successful launches. Search demand grew +7.8% in the last 90 days.

How competitive is the Pocket Knife Womens niche on Amazon United States?

30 brands and 61 sellers compete in Pocket Knife Womens on Amazon United States. The top 5 Pocket Knife Womens products take 42% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Pocket Knife Womens?

Pocket Knife Womens buyers on Amazon United States complain most about Size-Overall, Ease Of Use, and Sharpness. Returns run at 1.2% of orders.

When does demand for Pocket Knife Womens peak?

Search demand for Pocket Knife Womens on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Pocket Knife Womens niche?

Pocket Knife Womens sells for $18.39 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.60 to $61.54. The average product has 2,919 reviews, the count a new listing must catch up to.

Pocket Knife Womens

Maybe

Returns run at only 1.2% of orders. But buyers convert on only 2.3% of searches, so Pocket Knife Womens is a Maybe.

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $231K/yr553K searches / yr
90-day growth: +7.8%search demand this quarter
Competition: 42%top-5 click share · 30 brands · 61 sellers

Flapen Score

Pocket Knife Womens against its category

The dotted line is the Tools & Home Improvement average. Past it, Pocket Knife Womens is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Pocket Knife Womens market on Amazon at a glance

Shoppers on Amazon United States searched for Pocket Knife Womens 553K times last year and spent an estimated $231K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months: 553K
Growth, 90 days vs prior 90: +7.8%
Conversion, latest week: 2.3%
Market size, estimated: $231Ka year
Peak month: December2.4× the quietest month
Top search term: pocket knife for women258K searches a year

02 · Price

A sale here is worth $18.39.

Listings sell for $18.39 on average, from $7.60 to $61.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $18.39 that is $2K to $5K a year per listing.

Average price: $18.39inside the $15 to $100 sweet spot
Price range: $7.60–$61.54
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #190 within Knives, Parts & Accessories. It carries 2,919 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 4.3%
Average rank: #190in Knives, Parts & Accessories
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 2,919per listing
Listings tracked: 45

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 10
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products